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- Tourism experiences and experiential image: Algarve, a safe and joyful destination in EuropePublication . Manuela Guerreiro, Maria; Pinto, Patrícia; de Matos, Nelson; Pereira, Luís; Sequeira, Bernardete; Ramos, Celia; Wikesjö, Magda; Agapito, Dora; Martins, Rafaela; Bender, Ana; Lampreia, FatimaTurExperience is a project within the scope of the Regional Intelligent Specialization Strategy of the Algarve (RIES3 Algarve),and the Intelligent Algarve Region – RIA,contributing to the promotion of research and development (R&D) of the tourism industry in the Algarve. Funded by Fundo Europeu de Desenvolvimento Regional(FEDER) and the Programa Operacional CRESC Algarve 2020, Portugal2020, and Fundo Europeu de Desenvolvimento Regional (FEDER), the project involves several stakeholders, namely the ResearchCenter for Tourism, Sustainability, and Well-being (CinTurs) and the Economics Faculty the University of Algarve, Aeroporto Gago Coutinho at Faro, Algarve Tourism Board, hotel units, among other entities. The project addresses the followingresearch question: How is the Algarve tourism destination experienced and perceived by tourists? Overall, it aims to identify and measure the touristic experiences and their impacts on the experiential image of the Algarve as a tourism destination. The project results are expected to contribute to the future Observatory for Sustainable Tourism in the Algarve (a partnership between regionalentities [RTA and CCDR] and theUniversity of Algarve). A mix-methodapproach was performed using triangulation involving three studies. First,a survey-based questionnaire encompassing the high and low seasons of the Algarve tourism experience.
- The online destination image as portrayed by the user-generated content on social media and its impact on tourists' engagementPublication . Martins Guerreiro, Maria Manuela; Ramos, Celia; de Matos, Nelson Manuel da Silva; Golestaneh, Seyed Homayoun; Sequeira, Bernardete; Nobre Pereira, Luis; MIGUEL AGAPITO, DORA LÚCIA; Rafaela Martins; Wikesjö, MagdaTourism Destination Image (TDI) is complex, dynamic and multidimensional by nature and shaped by a multitude of events, interactions and sensory impressions, especially once the tourist is at the destination, generating tourists' engagement on social media networks. This study aims to measure the online destination image (ODI) portrayed in user-generated content (UGC) on social media by employing the sentiment analysis method. Data were extracted from Facebook and Instagram on the Visit Algarve social media profile. The Algarve region is situated in the south of Portugal and is one of Europe's most popular tourist destinations. The main results shed light on the relevance of intangible heritage experiences as triggers of positive feelings about the destination. Content shared about tourists' activities in the region generates more engagement in the tourism destination's social media. Tangible heritage received the lowest rated sentiment, and destination agents should strategically look into it as there are opportunities for destination management. Tourism infrastructure has the lowest engagement value; therefore, in terms of promotion, it does not generate interest.