Percorrer por autor "Asadi, Zohreh"
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- Tourism website analysis a quantitative approachPublication . Asadi, Zohreh; Ramos, Célia Maria QuitérioThis thesis delves into the complexities of evaluating tourism websites, focusing on those managed by Destination Management Organizations (DMOs). Recognizing the rapid expansion of the tourism industry, the research underscores the critical role of the Internet and digital platforms in shaping tourism marketing and management practices. The primary objectives are to identify key components of effective tourism websites, establish a comprehensive framework for future research, and develop a robust model for website performance analysis. These aims bridge the gap between theoretical knowledge and practical application, offering valuable insights for enhancing the digital presence of tourism entities. The literature review highlights the importance of website design, usability, and content quality in attracting and retaining visitors, emphasizing websites' strategic role in generating revenue and fostering customer relationships. Various methodologies for evaluating websites are examined, stressing the need for continuous adaptation to the evolving digital landscape and consumer behaviors. The research methodology includes settings, website instruments, data collection, and data analysis, providing a systematic approach to assessing tourism websites. The results section explores organic traffic analysis, search engine optimization (SEO), user interface (UI), and user experience (UX), offering empirical data to support theoretical foundations. The discussion integrates theoretical and practical implications, emphasizing the necessity for DMOs to maintain a competitive edge through ongoing website evaluation and adaptation. The conclusions reaffirm the essential role of digital platforms in the tourism industry, advocating for strategic foresight and innovation in website management. In summary, this thesis offers a comprehensive analysis of tourism websites, emphasizing effective digital strategies for DMOs. The insights from the literature review, empirical analysis, and practical case studies enhance understanding of the digital tourism landscape, setting the stage for further research and strategic development.