Browsing by Author "Golestaneh, Seyed Homayoun"
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- Co-designing an inclusive bus stop for a tourist transportation hubPublication . Pires Rosa, Manuela; Golestaneh, Seyed Homayoun; Mello, Germana Santiago de; Rodrigues, Joao; Sousa, Nelson; Gameiro, Celeste; Sousa, Carlos; Cavaleiro, Rui; Lamarão, HugoThis study explores the integration of sustainable mobility and universal design principles in creating accessible public transportation infrastructure. The research focuses on the co-design of a bus stop at Faro International Airport, engaging diverse stakeholders, including older tourists and adults with disabilities, through surveys, group reflections, walk-throughs, and workshops. The methodology incorporated multiple methods, such as, inquiries, observations and interviews, and digital prototyping to gather comprehensive insights into the specific needs of the participants. By addressing societal vulnerabilities and promoting social sustainability, the co-design process fostered innovation, resulting in a bus stop design that is functional, inclusive, and adaptable. The study underscores the role of sustainable mobility in enhancing equitable urban transportation systems and demonstrates how inclusive design principles contribute to achieving the broader goals of environmental, social, and economic sustainability. The design incorporates accessibility features, such as tactile paving, raised platforms, intuitive seating, and smart technology, tailored to the diverse needs of users. Special emphasis was placed on minimising barriers for individuals with mobility, visual, or hearing impairments while addressing the practical requirements of older adults. The inclusive bus stop serves as a model for future initiatives, highlighting the importance of active community engagement in designing transportation infrastructure that supports diverse societal needs.
- Human-centered place branding: an integrated approach to place brandingPublication . Golestaneh, Seyed Homayoun; Guerreiro, Manuela; Pinto, Patrícia; Mosaddad, Seyed HashemRecently, several scholars have called for rethinking the concept of place branding (PB), articulating fundamental questions in favour of furthering its theory and practice. They have suggested the re-assessment of the applications, constructs, measures, and strategies of PB which necessitate the cross-disciplinary elaborations towards the development of the field. Place branding is, however, considered a complex social practice due to the multiplicity of stakeholders, diversity of components and approaches involved in the process, as well as the complexity of the places where the process takes place. Hence, an alternative integrated perspective is required that extends conventional approaches and frameworks beyond mere economic interests and fixed market-driven solutions. The purpose of this thesis is to conceptualise an integrated place branding (IPB) framework, to determine and demonstrate how such a framework can be developed, and to reflect upon what an integrated approach implies for the development of PB theory and practice. The research indicates that the development of such a process requires long-term negotiation and participation of internal stakeholders, an all-inclusive human-centred approach, and the application of social innovation (SI) strategies. The proposed framework is then examined through a survey of residents of six different cities in Canada, Iran, and Portugal. Partial Least Squares Structural Equation Modeling (PLSSEM) is used to empirically evaluate the proposed framework. This thesis provides several theoretical and practical contributions to the field. While developing an IPB framework based on SI strategies, this study represents a practical tool for policymakers and brand managers to foster, facilitate and enhance the processes of PB, development, and transformation in an integrated way. This thesis’ findings highlight the impact of IPB on several aspects of improvements in the place including sociocultural, institutional, and territorial developments. The results indicate such a framework can bring about changes in community values, beliefs, and norms, socio-political relations, and overall image of the place supporting the development of innovative practices and multi-purpose activities and fostering a creative atmosphere and competencies in the place that might improve the local economy. The findings also show the opportunities for the development of a multilevel governance system that involves disadvantaged groups in decisions, and new multiscalar social organisations that support social inclusion and community empowerment.
- The online destination image as portrayed by the user-generated content on social media and its impact on tourists' engagementPublication . Martins Guerreiro, Maria Manuela; Ramos, Celia; de Matos, Nelson Manuel da Silva; Golestaneh, Seyed Homayoun; Sequeira, Bernardete; Nobre Pereira, Luis; MIGUEL AGAPITO, DORA LÚCIA; Rafaela Martins; Wikesjö, MagdaTourism Destination Image (TDI) is complex, dynamic and multidimensional by nature and shaped by a multitude of events, interactions and sensory impressions, especially once the tourist is at the destination, generating tourists' engagement on social media networks. This study aims to measure the online destination image (ODI) portrayed in user-generated content (UGC) on social media by employing the sentiment analysis method. Data were extracted from Facebook and Instagram on the Visit Algarve social media profile. The Algarve region is situated in the south of Portugal and is one of Europe's most popular tourist destinations. The main results shed light on the relevance of intangible heritage experiences as triggers of positive feelings about the destination. Content shared about tourists' activities in the region generates more engagement in the tourism destination's social media. Tangible heritage received the lowest rated sentiment, and destination agents should strategically look into it as there are opportunities for destination management. Tourism infrastructure has the lowest engagement value; therefore, in terms of promotion, it does not generate interest.