Browsing by Author "Ivongbe, Jude Rukevwe"
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- Destination image: A comparative study between Obudu Mountain Resort and Tinapa, NigeriaPublication . Ivongbe, Jude Rukevwe; Agapito, Dora; Guerreiro, Maria ManuelaTourism is one of the socio-economic and cultural activities involving the movement of people within a country. This research focuses on a comparative study of the destination image of Obudu Mountain Resort and Tinapa Resort from the perspective of visitors. Destination image is a key element influencing the decision-making process and satisfaction, which can contribute to destination competitiveness. Destination image incorporates elements related to cognitive, affective, and conative components, shaping tourists' perceptions. Landscapes and cultural heritage diversity place Nigeria high in terms of tourism development potential, but comparative studies between specific destinations in the country are missing. Following a quantitative approach, an online questionnaire was implemented among visitors to Obudu Mountain Resort and Tinapa Resort. The findings indicate that whereas the two places are valued for their natural beauty, Tinapa would attract more repeat visitors because of recreational activities and facilities. Obudu would attract those who desired to enjoy a serene environment with rich cultural displays. Cognitive images were more related to modern infrastructural facilities and activities regarding Tinapa, while Obudu was more associated with quiet scenery. The affective images related to Tinapa include feelings of excitement and pleasure, while those related to Obudu encompass emotions of tranquillity and relaxation. Conative components results show that there is a higher revisit intention for Tinapa. Some tourism management recommendations for decision-makers are related to enhancing safety, diversifying activities, and exploiting cultural and natural features. For sustainable tourism to be a reality, a collaborative effort has to be made by the government, communities, and stakeholders. It improves destination image, hence attracting more visitors promoting sustainable tourism development by understanding tourist perceptions.