Browsing by Author "Kulaksizoglu, Deniz Mert"
Now showing 1 - 1 of 1
Results Per Page
Sort Options
- The effect of recreational service quality on customer satisfaction and revisit intention: hot air balloon examplePublication . Kulaksizoglu, Deniz Mert; Fernandes, Silvia Brito; Lopes, Íris Regina CabralThis study aimed to examine the effect of the quality of hot air balloon service provided in the Cappadocia Region on customer satisfaction and revisit intention. In addition, it aimed to examine whether these three dimensions differ significantly according to the socio-demographic characteristics of the participant tourists. This descriptive and cross-sectional study was conducted in the relational screening model. The sample consisted of 385 local and foreign tourists who participated in the hot air balloon tour in Cappadocia and were selected by convenience sampling method. The survey technique was used to collect primary data in the study. The questionnaire form included demographic questions in addition to the recreational service quality scale, and the customer satisfaction and revisit intention scales. The quantitative analysis software - SPSS v26 - was used to analyze the data obtained. Within the scope of the study frequency analysis, validity analysis, reliability analysis, normal distribution analysis, descriptive statistical analysis, correlation analysis, regression analysis, t-test and ANOVA analyzes were performed. As main results, it was determined that the recreational service quality had positive and significant effects on customer satisfaction and revisit intention. On the other hand, recreational service quality, customer satisfaction and revisit intention did not differ significantly according to the demographic characteristics of tourists. This is the key value of present research: it discerns to the related literature that people who have liked a destination, due to its recreational experience quality, are more willing to revisit it. This can have repercussions in recommending destinations and then in tourism strategies and tourism sustainability. That triad, if well managed, augments perceived value of a service or experience. Consequently, Cappadocia Tourism can play a very important role in the promotion of Turkey in the world.