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Browsing by Author "Palos-Sanchez, Pedro"

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  • Consumer behavior in the digital age
    Publication . Saura, Jose Ramon; Reyes-Menendez, Ana; Matos, Nelson; Correia, Marisol B.; Palos-Sanchez, Pedro
    In recent decades, the Internet, evolving technologies, and social media have led to the evolution of consumer behavior. The changes in customer behavior driven by digital developments provide many opportunities and challenges that businesses also need to deal with online. The better companies know about the behavior of their customers, the easier they can engage with them using strategies such as content marketing, User Experience (UX), influencers marketing, User-Generated Content (UGC), or Electronic Word of Mouth (eWOM). These strategies are essential to get more sales and to develop businesses online, as such strategies increase the engagement with users and influence their behavior. This Special Edition of JOSD focuses on the analysis of consumer behavior in the digital age and, by doing so, contributes to extant knowledge about digital marketing strategies, online consumer behavior, and new digital business models such as mobile applications or shared economy.
    2020Journal article Open access Show more
  • Do tourism applications' quality and user experience influence its acceptance by tourists?
    Publication . Palos-Sanchez, Pedro; Ramon Saura, Jose; Correia, Marisol B.
    The aim of the present study is to improve the understanding regarding the acceptance of tourism apps available for the marketing and tourism destination. For this purpose, the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) was adapted to investigate the determinants of users' behavioral intention for mobile tourism applications according to the quality and user experience of tourism applications. In order to understand whether the design of and user experience with tourist applications influence those apps' use and acceptance, the variable Trust in the Internet operator was added to UTAUT2 as an external variable, as well as App Quality and App User Experience. To investigate the determinants of the users' behavioral intention, a survey of 552 users was performed, and the data were analyzed using the partial least squares path modeling in Spain and Portugal. The results contribute to a deeper understanding of user needs when they decide whether to download a mobile tourism app and whether to use it at their destination.
    2019Journal article Restricted access Show more