Logo do repositório

Percorrer por autor "Soyinka, Temidayo Olasubomi"

A mostrar 1 - 1 de 1
  • Integrated marketing communication strategies to overcome barriers: the case of university of Sassari, Italy
    Publication . Soyinka, Temidayo Olasubomi; Matos, Nélson
    The present report describes the activities undertaken within the curricular internship at the University of Sassari, as part of the master's degree in Management, in the Faculty of Economics, University of the Algarve (UALG). The report consists of two parts: literature review and the tasks done during the internship. The literature review starts with an introduction to the general concept of integrated marketing communication. It further explains the evolution of the definition and scope of integrated marketing communication concerning technological advancement. Also, the literature review highlights the tools of IMC, its importance, and barriers to its implementation in universities. The internship report describes the methodology adopted (participant observation), the main tasks of the internship, challenges faced, and solutions found. In this context, the internship report aims to describe the role of an Integrated Marketing Communication intern at the University of Sassari. The internship was completed under the supervision of Tonito Solinas, communication manager in University of Sassari of the host company, and Nelson Matos, professor at the University of Algarve. During five months – October 2018 to March 2019, the main tasks performed during the internship at University of Sassari, consisted of: 1) Digital content creation and management, this involved contributing and updating different web pages on the university's website; 2) Event management, as an intern within the department several opportunities came to be involved in the process of preparing the welcoming ceremony; 3) Identification of institutional partners for bilateral agreements, this task required to perform adequate research on potential and currents public and private partners; 4) Administrative duties, which included handling emails, developing reports and supporting the communication manager. Overall, the internship was an opportunity to learn from other professionals, develop new skills in the job market, and apply the university's acquired knowledge in real-life working situations.
    2021-02-10Dissertação de mestrado Acesso aberto Ver mais