Browsing by Author "Wikesjö, Magda Maria Vieira Fernandes"
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- Measuring cultural event experiences: insights from 365 AlgarvePublication . Wikesjö, Magda Maria Vieira Fernandes; Guerreiro, ManuelaLocated in the south of Portugal, the Algarve region belongs to the top twenty travel destinations Worldwide, with a local economy relying strongly on tourism-related activities. The 365 Algarve program is a set of cultural and artistic events that was launched in 2016. Its main purpose is to increase territorial cohesion in the region by involving residents and local cultural groups in different projects, a bottom-up approach to initiate and sustain an event program. Cultural events reveal an interesting process to deliver knowledge, produce relational goods, breaking the time line of ordinary life enhancing the subjective well-being of individuals and society. Culture, tourism and territory are experience providers, creating sustainable development, adding meaning to life of residents and unique encounters to visitors. An event experience occurs when individuals are exposed to specific stimuli related to the event, besides the programme itself, such as the eventscape in its social and physical dimensions, producing an individual personal response. In terms of practical application, this research will hopefully contribute to improve measurement instruments to assess the cultural event experience. This research project has two main objectives: 1) to test the Event Experience Scale (EES), first developed to assess generic event experiences (Geus, Richards & Toepel, 2016), in cultural events settings; 2) to analyse cultural event experiences in relationship to other latent variables: eventscape, memory, and behavioural intentions. Data was collected from the attendees who were assisting the events from 365 Algarve cultural program. A sample of 394 respondents was collected. A structured methodology and descriptive measures were used. The results confirmed the four dimensions of EES (novelty, cognitive, affective and conative) and a new dimension has emerged, experiential learning. The outcome of this research is a Cultural Event Experience Scale (CEES) for assessing attendees' experiences on site in cultural events, enhancing its predictive character.