Browsing by Issue Date, starting with "2017-04-24"
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- Food tourism: potential of local production systems of food industry and tourism in chosen regions of SlovakiaPublication . Debrecéniová, Veronika; Pinto, HugoThe tourism industry, for being one of the most rapidly growing industries is facing numerous challenges and bears certain responsibility. Therefore, numerous alternative and innovative tourism products are brought up to satisfy raising demand, cope with the sustainability measures and stakeholders involved. ‘Food’ emerges as a pleasant concept that has connecting power and capability to bring about many actors and initiate cross-sectoral cooperation. ‘Food tourism’ has been neglected for many years but is raising now as considerable niche market and instrument for regional development that can not only lure tourist but also benefit the local community and preserve cultural traditions. Both of these concepts are spatial concepts, and thus this dissertation dares to bring the agrofood industry, tourism and gastronomy sectors together through an innovative system of cooperation. This dissertation aims at observing the organization of relationships and potential of a Local Production System of agrofood setor, gastronomy and tourism sectors in two tourism regions of northern Slovakia. By developing a SWOT analysis this thesis seeks to describe the current situation of the cross-sectoral cooperation in the region of Liptov and Spis. Furthermore, Social Network Analysis is developed to track the relationships of the different stakeholders and show the key actors and nature of cooperation amongst them. The lack of cross-sectoral cooperation and clear division of the two regions has been detected, as much as importance of member associations highlighted. This study aims at encouraging dialogues between the policy makers, academia and involved stakeholders to enhance the potential of LPS of Agrofood setor, Tourism and Gastronomy in order to boost regional development and competitiveness in the two tourism regions.
- Determinants for the commitment relationship maintenance between the alumni and the alma materPublication . Pedro, Ilda; Pereira, LN; Carrasqueira, HelderThis study aims to find determinants for the commitment relationship between alumni and alma mater. Based on the literature, satisfaction and image are proposed as drivers of commitment. A survey applied to 2544 alumni in a Portuguese university provides data analyzed through a structural equation modeling technique. The results present 'image of education', 'image of communication' and 'satisfaction with social and academic environment' as determinants of the commitment relationship, which provide important clues for the marketers' decision-making process when developing activities geared towards alumni. This process should emphasize aspects relating to their willingness to give back, academic and relationship quality, and institutional values. Within the Higher Education market, this study underscores the need to maintain and reinforce the relationship with alumni, and contributes to the scarce Portuguese literature on alumni matters.