Browsing by Issue Date, starting with "2024-09-08"
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- “Cocoa-based tourism”: exploring tourists’ image, satisfaction and loyalty regarding a cultural heritage destinationPublication . Agüera, Francisco Orgaz; Domínguez Valerio, Cándida MaríaThis research aims to analyze the relationship between cocoa-based tourist experiences and tourists' perceptions of image, satisfaction and loyalty regarding a cultural destination. A quantitative approach was used, with data obtained via surveys distributed to tourists participating in a cocoa-based culinary experience in the Dominican Republic. The survey was designed with items adapted from previous research. The theoretical model of the study was examined using partial least squares structural equation modeling. The results indicate that cocoa-based culinary experiences are closely linked to tourists' cognitive and affective perceptions of the destination, improving overall satisfaction and contributing to loyalty intentions. Destination image and destination satisfaction mediate the relationship between cocoa-based culinary experiences and tourist loyalty, suggesting that immersive dining experiences are critical in shaping destination perception and visitor engagement. This research offers novel contributions to gastronomic tourism because it focuses on cocoa as a central element of gastronomic tourism, in addition to examining its effects on destination marketing outcomes. It is one of the first studies to analyze gastronomic tourism from the cocoa perspective. The results expand the existing literature on gastronomic tourism, as the experiential aspects of cocoa consumption with regard to tourist behavior and destination loyalty are integrated.
- Towards hosting multi-country sport mega-events: the case of the bidding process of the 2030 FIFA Men’s World CupPublication . Almeida, Victor Victor Manoel Cunha; Anagnostopoulos, Christos; López-Carril, Samuel; Ribeiro, TiagoResearch QuestionThis study examines the antecedents and factors shaping resident support for the 2030 FIFA Men's World Cup bid. The analysis focuses on potential changes in a cross-cultural environment, specifically examining citizen support for a joint bid involving two culturally similar countries (Spain and Portugal) alongside a culturally dissimilar one (Ukraine).Research MethodsUsing a sample of 969 residents from the bid countries Spain and Portugal, a structural equation modelling and a multigroup analysis were used to examine differences between hypothesised paths across the two countries.Results and FindingsThe results indicate that Iberian residents have no strong sense of connection to support Ukraine in this bidding process. Understanding such support for an event bid involves more than merely participating in the bidding process; it is important to enhance resident trust levels, maximise social advantages, and minimise potential risks at every stage.ImplicationsIn an era when mega sporting events are characterised by a propensity towards establishing collaborative networks across multiple host countries to organise and facilitate large-scale sporting events, this study draws upon the theories of social exchange and community attachment to provide empirical insights into the factors that need to be improved as well as the relationships that need to be strengthened in order to gain support from co-bidding residents.