Browsing by Issue Date, starting with "2024-12-04"
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- Experiência com golfinhos em parque temáticoPublication . Gonçalves, Filipa Andreia Sousa; Guerreiro, Maria Manuela Martins; Matos, Nélson Manuel da Silva de MatosA crescente concorrência constitui um desafio ao qual as organizações procuram responder para garantir vantagem competitiva num cenário onde a compreensão da experiência de consumo é crítica. Neste contexto, investigadores e profissionais de marketing aprofundam o conhecimento acerca de causas e efeitos da experiência de consumo em contextos turísticos. Saber de que forma deve ser desenhada a oferta, nomeadamente equacionada enquanto experiência, passou a ser um dos grandes desafios para profissionais e investigadores em turismo e marketing. O objetivo deste estudo é compreender a experiência do visitante do Zoomarine e as suas relações com a memória, satisfação e lealdade no caso concreto da Apresentação dos Golfinhos. Adotando uma abordagem de Marketing, a revisão de literatura sustenta o desenho de um modelo conceptual posteriormente testado através de dados recolhidos através de inquérito por questionário entre os públicos no Zoomarine que participaram enquanto espectadores na Apresentação dos Golfinhos, entre 1 de julho e 1 de setembro de 2022. Os resultados permitem concluir que a experiência positiva está correlacionada com a formação das memórias, satisfação do participante e formação da lealdade. Desta forma, as organizações entendem que é fulcral perceberem a experiência do consumidor através destas variáveis, pois um ambiente experiencial desejável poderá ser uma grande vantagem competitiva.
- Flourishing, cinematic self, and sense of self as predictors of death anxiety: A gender-invariant modelPublication . Gomes, Alexandra; AL-Dossary, Saeed A.; Sousa, Cátia; Gonçalves, GabrielaThis research delved into the intricate landscape of death anxiety, a profound psychological phenomenon that deeply influences individuals’ perceptions and responses to mortality. Through a meticulous examination of key psychological factors – flourishing, cinematic self, and sense of self – we aimed to unravel the complexities surrounding this existential concern. With a diverse sample of 327 Portuguese participants, our study sheds light on the significant role these constructs play in shaping individuals' experiences of death anxiety. Notably, we highlight the profound impact of a robust sense of self in mitigating anxiety levels. Additionally, our exploration of gender dynamics revealed consistent patterns across diverse groups, underscoring the universal nature of these psychological processes. By providing a nuanced understanding of death anxiety and its determinants, our study offers valuable insights for the development of tailored interventions aimed at alleviating psychological distress and promoting well-being in individuals facing existential concerns.
- A pioneering longterm experiment on mesophotic macrofouling communities in the North AtlanticPublication . Canning-Clode, João; Gizzi, Francesca; Braga-Henriques, Andreia; Ramalhosa, Patrício; Abreu, Pedro; Álvarez, Soledad; Biscoito, Manuel; Buhl-Mortensen, Pål; Delgado, João; Esson, Diane; Freitas, Mafalda; Freitas, Magno; Henriques, Filipe; Jakobsen, Joachim; Jakobsen, Kirsten; Kerckhof, Francis; Lüter, Carsten; Moura, Carlos J.; Radeta, Marko; Rocha, Rosana M.; Santos, Romana; Sepúlveda, Pedro; Silva, Rodrigo; Silva, Teresa; Souto, Javier; Triay-Portella, Raül; Wirtz, Peter; Xavier, Joana R.; Bastida-Zavala, Rolando; Bellou, Nikoleta; Gueroun, Sonia K. M.; Monteiro, João G.The mesophotic zone represents one of our planet's largest and least explored biomes. An increasing number of studies evidence the importance of macrofouling species in marine ecosystems, but information on these communities and the factors influencing their structures at mesophotic depths remain poor. This lack of understanding limits our ability to predict anthropogenic impacts or conduct restoration operations in the mesophotic and the lower boundary of the euphotic zones. In this study, we performed a 24-month experiment in a natural environment to investigate three factors influencing the macrobenthic community structure of the mesophotic and the euphotic lower boundary: depth, substrate orientation and substrate material. Using a manned submersible, several recruitment panels of two different materials were deployed at 100, 200 and 400 meters in vertical and horizontal positions. All three factors contributed to structuring the macrofouling communities, but depth and substrate orientation displayed the strongest effects. This study not only advances our understanding of lower boundary euphotic and mesophotic macrofouling communities but also establishes a foundation for future research and restoration efforts of mesophotic environments in the Madeira archipelago, where mesophotic habitats are amongst the least studied marine habitats in the Northeast Atlantic.
- Sustainability in business events: How hybrid formats shape attendee decision-makingPublication . Santos, José António C.; Fernández Gámez, Manuel Ángel; Puig-Cabrera, Miguel; Custódio Santos, MargaridaThis study explores how the availability of hybrid business event formats influences attendees' decision-making concerning sustainable practices, addressing a gap in understanding how hybrid formats impact participation choices in the context of sustainability. The research specifically aims to examine how sustainability practices in accommodation, transportation, catering, and venue selection affect the likelihood of on-site attendance and how the option of hybrid participation shifts preferences toward virtual engagement. Data was collected from 533 international business event attendees, and Partial Least Squares Structural Equation Modelling (PLS-SEM) was used for analysis. The findings reveal that hybrid events, while promoting inclusivity and reducing environmental impacts, often lead to increased online participation, particularly among attendees with strong environmental concerns. Even when sustainable practices are implemented on-site, many participants prefer virtual options to minimise their carbon footprint further. This poses a challenge for event organisers striving to balance sustainability goals with the need to maintain physical attendance to keep the business industry running. The study offers practical recommendations for organising more sustainable and inclusive events, emphasising the importance of integrating green practices while leveraging hybrid formats to meet evolving participant preferences. These insights are crucial for guiding the future of sustainable event planning in the business events industry.