Browsing by Issue Date, starting with "2025-01-20"
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- Repercussions of restaurant corporate social responsibility on positive emotions, memorable experiences and eWOMPublication . Souki, Gustavo; Oliveira, Alessandro Silva de; Matos, Celso Augusto deThis study endeavours to (1) evaluate the impacts of consumers’ perceptions regarding the corporate social responsibility (CSR) practices of casual dining restaurants on their memorable experiences (ME); (2) assess the impacts of consumers’ perceptions regarding the CSR practices of casual dining restaurants on their positive emotions; (3) explore the mediating effect of consumers’ positive emotions in the relationship between CSR and ME; (4) examine the impacts of ME on electronic word-of-mouth (eWOM) and (5) investigate whether consumer behavioural engagement on social networking sites (CBE-SNS) moderates the relationship between ME and eWOM. Design/methodology/approach This survey included 394 casual dining restaurant consumers in Portugal. The hypothetical model, grounded in the stimulus-organism-response theory (S-O-R) proposed by Mehrabian and Russell (1974), was evaluated employing partial least squares structural equation modelling (PLS-SEM). Findings The results demonstrated that restaurants’ CSR (stimulus) directly and positively impacts consumers’ ME and positive emotions (organism). Positive emotions mediate the relationship between restaurants’ CSR and consumers’ ME. Memorable consumer experiences directly and positively impact eWOM (response). Finally, CBE-SNS moderates the relationship between ME and eWOM. Originality/value This study uniquely elucidates the relationships among CSR, positive emotions, ME, CBE-SNS and eWOM within casual dining restaurants. Restaurants can use CSR as a stimulus to affect consumers’ positive emotions and ME (organism), generating repercussions on eWOM. Moreover, ME positively influences eWOM. However, CBE-SNS is crucial to establish strategies for distinct consumer profiles, which would increase the impact on eWOM. This study contributes to the S-O-R and provides practical implications for restaurant owners, managers, marketing professionals and policymakers in the food service sector.
- Restoration of animal forests: a novel transplantion method for coastal octocorals in the NE AtlanticPublication . Padrão, Nuno; Vieira Mourato, Carolina; Maria Rakka; Serrao, Ester A.; Paulo, DiogoOctocorals are among the main habitat‐engineering species, generating complex three‐dimensional ecosystems of unquestioned importance. Despite their importance, octocoral habitats have dramatically declined in the last decades due to several stressors. Consequently, octocoral gardens are internationally recognized as Vulnerable Marine Ecosystems. In the last decade, several octocoral restoration methodologies were the object of study, yet long‐term success was sparsely achieved or lacked assessment. To reverse the actual scenario, it is important to develop cost‐efficient methodologies to recover impacted, endangered octocoral habitats. In this 4‐year study, we developed and tested the Direct Substrate Attachment (DSA) method. This novel octocoral transplant method was trialed with two size classes of the species Paramuricea grayi and extended with a third class (20–40 cm) using Leptogorgia sarmentosa . With a recorded 95% attachment success, yearly annual positive growth, and a survival of 75% after 4 years, we prove the suitability of the DSA methodology in habitat restoration. Moreover, transplant size did not influence success; all transplants had verifiable holdfast and growth rates of up to 8.34 ± 1.7 cm. Seasonal growth and health status were monitored and compared to further assess the success of the transplant. The transplant performed with the DSA method is to date the first successful octocoral transplant in the Atlantic temperate seas with proven long‐term success. The results achieved are especially important in a moment where ecological degradation and mitigation efforts are a hot topic among decision‐makers. Using the DSA methodology, octocoral transplantation is possible and should be considered in conservation and restoration efforts.