Loading...
3 results
Search Results
Now showing 1 - 3 of 3
- Theoretical foundations in support of small and medium townsPublication . De Noronha, Maria Teresa; Vaz, EricThis theoretical review aims to create a comprehensive and systematic analysis based on previously published literature explaining how contemporary technological developments may promote new paths for small and medium-sized towns (SMTs) and their networking systems. Much has been said concerning the capacity of towns to absorb strategic knowledge, which is highly dependent on local governance systems. In this paper, five levels of multidisciplinary approaches will be addressed so as to pinpoint the theoretical grounds for the promotion and advocacy of small and medium-sized towns (SMTs) as major drivers of regional sustainability: agglomeration advantages and networking efficiencies-representing strict economic accounting of cost and benefits; clustering in a context of online environments, and its extension to open networking systems; sustainable innovation processes for SMTs, technology, and knowledge transfer in open innovation systems-both settings for discussions within the framing of new technological developments and artificial intelligence; knowledge and new technological developments with local spillovers-to be enhanced employing new educational programs and learning diffusion at advanced levels; the social functions of small and medium-sized towns-to be addressed in the areas of sociology, architecture, and planning.
- Cause-related marketing influence on consumer loyalty in a medium-sized cityPublication . Molinillo, Sebastian; Mercadé-Melé, Pere; De Noronha, Maria TeresaThe purpose of this study is to analyze the e ect of the performance of a cause-related marketing action on consumer loyalty by a company. In addition, the study explores the moderating e ect of the publicizing medium. The proposed theoretical model was tested based on data gathered from a face-to-face questionnaire completed by 421 respondents living in a medium-sized city. The results validated the proposed model and showed that the functional and image fit between social actions and companies are key antecedents of perceived corporate ability (CA) and company credibility. It was shown that CA directly influences customer satisfaction, that credibility indirectly influences customer satisfaction through perceived corporate social responsibility, and that satisfaction directly and positively impacts customer loyalty. Moreover, the influence of functional and image fit in the model were shown to be moderated by the type of publicizing medium. Specifically, the e ect of functional fit on corporate ability is greater for traditional media (TM) than for social media (SM). On the other hand, the e ect of image fit on corporate ability is greater for SM than for TM. The theoretical and practical implications of these results are discussed.
- Public Spaces: Socioeconomic ChallengesPublication . De Noronha, Maria TeresaThis Special Issue, entitled ‘Public Spaces: Socioeconomic Challenges’ considers the concept of general well-being from the point of view of collective achievements and/or external conditions that can favorably impact the individual when implemented within an urban structure. The generality of the presented papers prioritizes the use of objective, measurable and scientifically proven foundations to confirm that including certain urban or environmental contexts within an urban structure has the potential to provide benefits to the well-being of citizens, and, eventually, lead to better conditions to improve their life quality and the architecture of well-being. As for the series of articles presented herein, the goal of this SI is to merely open the field up to a particularly wide range of possible reflections, which we expect to inspire future publications that can drive the creation even more focused contributions to clearly define the frontiers of a promising field of study. We ask the question how can measures related to urban or environmental architecture contribute to citizens well-being and how far can we expect such a contribution to be the aim of future public policy decisions? Naturally, despite the fact that is not a totally new concern, the consideration of these complex phenomena under a new umbrella and using innovative analysis techniques may bring some original approaches and new dimensions to the discussion.