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- Hotel customer segmentation and sentiment analysis through online reviews: An analysis of selected European marketsPublication . Oliveira, Anderson S.; Renda, Ana Isabel; Correia, Marisol B.; António, NunoThis study aims to verify how distinct markets evaluate hotels in the Algarve through the analysis of online reviews, in order to identify if satisfaction and dissatisfaction attributes are similar among some of the main markets of overnight stay tourists in the region. Online reviews of hotels in the Algarve, written in English, French as well as Portuguese and posted on Tripadvisor by British, French and Portuguese residents from January 2019 to December 2019 are analysed. After the analysis of 8,596 online textual reviews, the results demonstrated that not only satisfaction and dissatisfaction rates towards hotel attributes differ according to the language, but also that customers from different countries place dissimilar emphasis on hotel attributes. Besides extending the current research on the use of online reviews, the findings of this study also assist hoteliers to identify improvement opportunities. Although many studies on marketing segmentation through data mining have been conducted, this paper analyses the customer satisfaction of relevant tourist markets and suggests up-todate practical implications for hoteliers.
- Systematic literature review on the profile of tourists in four- and five-star hotels based on online reviewsPublication . Ferreira, Ana; Renda, Ana Isabel; Correia, Marisol B.This systematic literature review analyses included peer-reviewed journals published from 1 January 2008 to 31 May 2022, using 19 keywords related to content shared by tourists and the hotel sector, in the Biblioteca do Conhecimento Online (B-on) and the Web of Science (Wos). The 39 articles considered for this analysis were classified according to the name of the journal in which they appeared and their respective year of publication, the location of the hotels analysed, the booking and opinion platform used, as well as the number of reviews and hotels studied. In addition to contributing to the existing literature on online reviews, this study provides theoretical input that hoteliers can use to aid their business performance and enable the development of further research by scholars. Although several studies analyse online reviews, these are still being little-used in the hotel industry in order to profile tourists. In this respect, this work intends to fill this research gap.