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- Mapping intangibilities in creative tourism territories through tangible objects: a methodological approach for developing creative tourism offersPublication . Cabeça, Sónia Moreira; Gonçalves, Alexandra; Marques, João Filipe; Tavares, MirianWhat can people express about their places through the objects that they valorise and link to their territory? Can objects create narratives about a place's identity and collect significant cultural information that locate people in their places? Can such cultural mapping be a useful tool in the design of creative tourist offers? The Project CREATOUR held a series of Idea Laboratories with several entities that provide creative tourism experiences, approaching cultural mapping through objects as a tool for regional actors to discover what is 'so special' about their places, a way to link tourism offers with the community where they take place. These exercise lead participants to remark on the importance and idiosyncrasy of their regions and evidenced the importance of cultural mapping to a more sustainable offer and the overall marketing of destinations. Mapping intangibilities through tangible objects helped to capture what gives meaning to particular places.
- Idea laboratories: providing tools for creative tourism agentsPublication . Cabeça, Sónia Moreira; Gonçalves, Alexandra; Marques, João Filipe; Tavares, MirianIn Portugal, the project CREATOUR - Creative Tourism Destination Development in Small Cities and Rural Areas - has been working with a range of cultural/creative organizations (pilots) that are implementing new creative tourism experiences in the Portuguese territory. To improve their offers, CREATOUR carried out, between April 2017 and May 2019, a series of Idea Laboratories as a means to support content development, readjust and discuss pilot initiatives, and exchange experience and knowledge. These IdeaLabs focused on collaborative processes that accompanied all stages of the development of a creative tourism activity, from ideation to prototyping. One of the major needs was to establish a series of instruments to make a critical assessment of the laboratories' outcomes, to better understand if this type of collaborative process can be helpful in the designing of cultural tourism activities. This paper intends to disclosure the methodology used and the instruments created to evaluate the eficiency of the IdeaLabs and to present the results of such evaluation in a qualitative and comprehensive approach. By creating a methodology and a series of instruments, the evaluation process assessed the impacts of the IdeaLabs in the participants' ideas and strategies, and allowed us to better understand the creative and cultural organization's needs when implementing creative tourism experiences.
- Creative tourism special issue: forewordPublication . Marques, João Filipe; Gonçalves, Alexandra; Cabeça, Sónia Moreira; Tavares, MirianThis Tourism and Management Studies Special Issue on Creative Tourism is born under the scope of a very original project: the CREATOUR - Creative Tourism Destination Development in Small Cities and Rural Areas. The CREATOUR project is the first action-research project in Portugal whose objectives are to study and to stimulate the creative tourism initiatives in small places and rural areas. CREATOUR is an incubator/demonstration and multidisciplinary research initiative, supporting collaborative research processes involving five Portuguese research centres working with a range of cultural/creative organisations and other stakeholders located in small cities across Portugal in the Norte, Centro, Alentejo and Algarve regions.
- Valorizar o interior AlgarvioPublication . Cabeça, Sónia Moreira; Gonçalves, Alexandra; Marques, João Filipe; Tavares, MirianO Turismo Criativo, através do recurso às características específicas dos territórios (recursos naturais, normas culturais, especificidades geográficas) e do estímulo ao papel ativo das suas comunidades, pode vir a ser um caminho seguro para o desenvolvimento local. Trabalhando diretamente com 40 entidades que, de norte a sul do país, desenvolvem experiências de turismo criativo em territórios rurais e de baixa densidade, o Projeto CREATOUR - Desenvolver Destinos de Turismo Criativo em Cidades de Pequena Dimensão e Áreas Rurais - visa contribuir para o desenvolvimento económico sustentado das regiões. No Algarve, região cujo turismo é caraterizado pelo produto «sol e mar», um dos principais objetivos das iniciativas associadas ao CREATOUR é, precisamente, a valorização do interior enquanto «sítio onde vale a pena ir».