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- Brand assets: a prerequisite to promoting a developing destinationPublication . Turgambekova, Zhansaya; Kozak, Metin; Correia, AntóniaPurposeThe purpose of this study is to develop and test a practical model to identify a developing destination's assets. Using the existing destination branding concepts and theories in the research, this study aims to identify how the assets of a developing destination differ from those of a developed destination.Design/methodology/approachThe study followed the "practical model for determining destination assets" proposed in the article. The first stage includes collecting the information on the tourism potential of the destination. In the second stage, in-depth interviews were carried out with information carriers of a developing destination and analyzed by highlighting keywords in the responses. The following stages include the questionnaire survey, factor analysis and segmentation analysis.FindingsThe following conclusions can be drawn from the results of the study. First, the assets of a developing destination, recreation areas, attractive visitor facilities and obligatory additional services are rational. Second, the assets used for destination branding are based on their unique character. According to the analysis results, the Almaty region's unique character is associated with natural resources. The direction of recreation in the Almaty region boils down to two components: cognitive tourism and sports tourism.Research limitations/implicationsThe study was conducted during the COVID-19 pandemic. First, given that external tourism faced significant constraints during the pandemic, we must acknowledge that a study of destination branding may be more appropriate before or after the pandemic. Second, the survey was conducted online in connection with the introduction of quarantine measures. Third, the assets of a developing destination were selected based on the results of the interviews. In future studies, including other attributes may allow the identification of new assets for branding.Practical implicationsThe practical destination branding model presented in the study has practical implications for destination authorities. Using the proposed model, assets of other destinations can be identified. In addition, the results of the analysis of the Almaty region as a developing destination will be effective for destination authorities in developing their tourism programs. Recreation areas, attractive tourism facilities and obligatory additional services can be used in destination branding.Social implicationsThis study drew on the experience of the population's ambassador activity. The in-depth interview was obtained from the destination's tourism informants, and the survey aimed to identify public opinion. The residents who participated in the interview and survey perform an ambassadorial function in strengthening the identified assets of the destination and implementing tourism programs. Accordingly, there is a growing sense of pride in being a resident of the destination.Originality/valueThe study has both theoretical and practical significance with the following results. First, it provides insights on enhancing public participation from the beginning of the destination branding process and respecting the continuation of its ambassadorial activities, provided that the identified destination assets are rational. Second, destination asset associations for developing destinations are presented. Third, the study creates a realistic picture of the Almaty region as a destination for visitors and destination authorities.
- Examining the meaning of luxury in tourism: a mixed-method approachPublication . Correia, Antónia; Kozak, Metin; Del Chiappa, GiacomoThis paper adopts a mixed method approach to examine antecedents and consequents of luxury tourism. Specifically, a structural model was proposed to depict what motivates tourists to make a luxury-driven tourism trip and what they expect from it. The antecedents and consequences of attitudes was then depicted through content analysis of 431 narratives. The study demonstrates that luxury has more a socially driven meaning than a self-constructed meaning, though narratives are more fluid on personal achievements. Regardless of the ambivalent nature of this concept, the defined traits of luxury tourism contribute to establishing a common set of practices to develop and make luxury intelligible.
- Why do the young generations not play golf?Publication . Portugal, Miguel Nuno; Do Carmo, Manuel; Correia, AntóniaGolf is one of the most competitive sports for tourists in Portugal but not among the young generation. The young population often neglected this sport and categorized it as an elite sport for seniors. This situation may compromise the position Portugal has of the best golf destination in the world. To keep this position it is time to promote and attract young people starting with the residents. This research, exploratory in its essence, used a convenience sample to test why young people do not feel attracted to practice golf. The results suggest that there are very few teenagers willing to practice golf. The arguments are mostly this sport is not affordable, it is more tourist oriented, and is connoted as an eclectic social activity more than as a sport. These results, with evident implications on the attractiveness of golf, suggest that to overcome this situation the promotion should be oriented to attract young people.
- A procura turística no AlgarvePublication . Correia, Antónia; Pimpão, Adriano; Mendes, José Manuel ZorroO turismo tem merecido uma maior atenção, por parte de vários investigadores, nas diferentes ciências, nos últimos 50 anos. O impacto do turismo é o tema mais comum em todos os estudos, variando apenas pelas diferentes ênfases consideradas: económicas, sociais, culturais e ambientais.
- Conspicuous consumption of the elite: Social and self-congruity in tourism choicesPublication . Correia, Antónia; Kozak, Metin; Reis Figueiredo, HelenaThis paper relies on social and economic psychology to explore how the travel choices of Portuguese citizens, with different status levels in their daily lives, perceive and adopt different conspicuous travel patterns because of public exposure. To account for the moderated role of public exposure on conspicuous travel patterns, 36 Portuguese citizens were interviewed. Q-methods were applied to explore the varying senses of conspicuous travel choices among citizens with different levels of public exposure, both individually and relative to each other. Complementary qualitative methods were applied, in order to explore how the interviewees construct tourism conspicuous meanings that match their social or self-representations. The results suggest that social contexts moderate the ways in which individuals perceive and experience conspicuous travel. Further, the results show that public groups with higher exposure tend to prefer subtle signals of conspicuousness, in order to differentiate themselves from the mainstream.
- Examining Airbnb guest satisfaction tendencies: a text mining approachPublication . Cavique, Mariana; Ribeiro, Ricardo; Batista, Fernando; Correia, AntóniaGiven Airbnb's changes since its inception and the dynamism of customer preferences, a study that sheds light on how customer satisfaction is evolving is relevant. An automated method is proposed for identifying these satisfaction tendencies at a large scale. This study follows a text mining approach to analyse 590,070 reviews posted between 2010 and 2019 on the Airbnb platform in Lisbon. Topic Modelling is employed in order to identify the main topics discussed in the reviews, and Sentiment Analysis to understand the topics that compose guest's satisfaction in the context of Airbnb services. Three major topics are extracted from Airbnb reviews: 'host's service', 'physical aspects', and 'location'. Although a positivity bias in guest reviews is confirmed, the satisfaction level seems to be decreasing over the years. The results also reveal that 'physical aspects' is the predominant topic when considering the negative guest reviews. This research considers big data the base to create knowledge, data spanning over the years, offering consistency to the research.
- A procura de golfe no AlgarvePublication . Correia, Antónia; Pintassilgo, Pedro; Martins, Manuel Victor; Mendes, José AlbertoO presente artigo debruça-se sobre o perfil e a dinâmica da procura de golfe no Algarve. A caracterização do perfil dos praticantes de golfe na região tem por base um inquérito à procura realizado durante os anos de 2002 e 2003. Conclui-se, entre outros aspectos, que os golfistas são, maioritariamente, turistas estrangeiros com elevadas habilitações literárias e que pertencem a classes socio-económicas de grande poder aquisitivo. Uma das suas características distintivas é o facto de se hospedarem, sobretudo, em hotéis, aparthotéis e aldeamentos turísticos de 4 e 5 estrelas. Trata-se, pois, de um turismo de qualidade que efectua gastos consideráveis na região.
- Modelling wine tourism experiencesPublication . Madeira, Arlindo; Correia, Antónia; Filipe, Jose AntonioWine experiences contributed to attracting tourists to the destinations, in particular in Portugal where wine is worldwide renowned. This research aims to understand what drives tourists to visit a destination to live a wine experience and how this experience may improve the image and retain tourists. This model conceptual in its essence was applied in an emergent wine region in Portugal - Lisbon. Data were collected in 16 wineries from a random sample of 314 visitors in an emergent wine region, and structural equation modelling (SEM) was applied. Structural equation modelling was used to test hypotheses and validate the conceptual model. Results show that motivation positively influences the wine experiences, which in turn is explained by the dimensions presented in the study. Furthermore, the wine experience influences image and satisfaction positively and the brand equity negatively. From the managerial perspective, implications are discussed as well as the main limitations, and then suggestions for further research are provided.
- How do tourists’ memorable local gastronomy experiences and their personal gastronomic traits influence destination loyalty? A fuzzy set approachPublication . Badu-Baiden, Frank; Correia, Antónia; Kim, Seongseop (Sam)This study aims to analyse how memorable local gastronomic experiences and tourists' gastronomy-related traits influence destination loyalty and future intentions. A fuzzy set model is used to examine these intricate relationships using samples of US tourists who visited Europe and Asia. The findings reveal that dimensions of memorable local gastronomic experience and their influence on destination loyalty differ based on tourists' personal gastronomic traits. Hospitality explained destination loyalty well when combined with social interaction, neophilia, and local gastronomy tourism-induced wellbeing. Theoretical and practical insights are provided to aid destination planning and local food marketing efforts.
- Gastronomy experiential traits and their effects on intentions for recommendation: a fuzzy set approachPublication . Correia, Antónia; Kim, Seongseop (Sam); Kozak, MetinLocal food is a motivation that drives international tourists to visit a certain destination and to enrich their experiential quality. Although considerable effort has been exerted in investigating the relationship between the importance of local food and satisfaction and future intentions, no study has explored gastronomical experience by using fuzzy set analysis. The present study aims to explore the influence of local food attributes on customer satisfaction and intentions to recommend through a fuzzy set analysis. This study uses empirical data from 1,376 international tourists visiting Hong Kong. Findings suggest that the attributes of local food and their influence on the intentions to recommend vary in accordance with the type of restaurants operating in Hong Kong. The results of this study shed practical implications, such as the development of different symbolic meanings of gastronomy and service for international diners at different restaurants.