Loading...
4 results
Search Results
Now showing 1 - 4 of 4
- Why do the young generations not play golf?Publication . Portugal, Miguel Nuno; Do Carmo, Manuel; Correia, AntóniaGolf is one of the most competitive sports for tourists in Portugal but not among the young generation. The young population often neglected this sport and categorized it as an elite sport for seniors. This situation may compromise the position Portugal has of the best golf destination in the world. To keep this position it is time to promote and attract young people starting with the residents. This research, exploratory in its essence, used a convenience sample to test why young people do not feel attracted to practice golf. The results suggest that there are very few teenagers willing to practice golf. The arguments are mostly this sport is not affordable, it is more tourist oriented, and is connoted as an eclectic social activity more than as a sport. These results, with evident implications on the attractiveness of golf, suggest that to overcome this situation the promotion should be oriented to attract young people.
- Investigation of luxury values in shopping tourism using a fuzzy-set approachPublication . Correia, Antónia; Kozak, Metin; Kim, Seongseop (Sam)This exploratory study, based on 316 questionnaires completed by mainland Chinese tourists in Hong Kong, investigates whether certain conditions are sufficient to motivate tourists' decisions to buy luxury products. The results of fuzzy-set qualitative comparative analysis reveal that a combination of four conditions (emotional attachment, fashion leadership, prestige sensitivity, and social value) is sufficient to influence tourists to shop for luxury brands. It must be pointed out, however, that the four conditions are unnecessary in some social and shopping contexts, and thus the findings do not reject the possibility that alternative conditions may also influence luxury shopping decisions. This study using fuzzy-set theory demonstrates that tourists who score highly in all four conditions constitute an almost perfect subcategory of luxury shoppers. Therefore, it is recommended that other scholars examine the conditions that are sufficient to influence tourists rather than concentrating on other factors.
- Meaning of luxury in hospitality: An analysis of multiple destinationsPublication . Correia, Antónia; Reis, Helena; Moro, Sérgio; Kozak, MetinOver the recent years, the status of luxury has been a fast-growing niche market (Alnawas & Hemsley-Brown, 2019; Chang, Ko, & Leite, 2016; Lo & Yeung, 2020; Yang & Matilla, 2016), contributing to enhancing its status of tourism to a superior commodity, usually labelled as luxuries. This promise of status enhancement has attracted managers to enter the luxury segment, thus conferring to their resorts (Yin Chu, Liang Tang, & Yi Luo, 2016; Walls, Okumus, Wang, & Joon-Wuk Kwun, 2011). The hospitality industry exerts efforts to have high involvement services, rich physical environments and professional services that support the prices (Knutson, Stevens, Patton, & Thompson, 1993; Seyfi, Hall, & Rasoolimanesh, 2020; Titz, 2007). However, tourists in luxury hotels are not expected to have only functional benefits since they also look for value experiential services (Alnawas & Hemsley-Brown, 2019; Cetin & Walls, 2016; Chaney, Lunardo, & Mencarelli, 2018; Walls, Okumus, Wang, & Kwun, 2011).
- Cultural memories, discursive gaps, and tourism promotion: A framework for applied researchPublication . Oliveira, Marcelo G.; Leal, Maria do Carmo; Roque, Maria Isabel; Forte, Maria Joao; de Sousa, Sara Rodrigues; Correia, AntóniaRecent studies about the relation between heritage and tourism have consistently signaled the existence of fractures between the cultural reality of tourism destinations and the cognitive and emotional experience of contemporary visitors. On the other hand, the study of the relations between tourism and literature and the recent valorization of storytelling in tourism promotion have both pointed out the importance of different types of discourses in the constitution of tourism spaces and the shaping of visitors' expectations and experiences. When the desire for authenticity expressed by cultural tourists is also taken into account, the existence of inconsistencies between the cultural realities of destinations, existing discourses and the expectations and perceptions of tourists becomes apparent. Adapting, in an innovative approach, the Gap Model of Service Quality, this paper intends to present a research framework capable of enlightening existing cultural inconsistencies considering the discourses involved in the promotion and experience of tourism destinations. The framework will be applied in an exploratory investigation of the role of Jose Saramago's Baltasar and Blimunda in the tourism promotion of Mafra and Lisbon, Portugal, with the aim of developing a conceptual model capable of describing inconsistencies in the promotion and experience of cultural destinations and facilitating the development of adequate mediation proposals.