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- Tourism experiences and experiential image: Algarve, a safe and joyful destination in EuropePublication . Manuela Guerreiro, Maria; Pinto, Patrícia; de Matos, Nelson; Pereira, Luís; Sequeira, Bernardete; Ramos, Celia; Wikesjö, Magda; Agapito, Dora; Martins, Rafaela; Bender, Ana; Lampreia, FatimaTurExperience is a project within the scope of the Regional Intelligent Specialization Strategy of the Algarve (RIES3 Algarve),and the Intelligent Algarve Region – RIA,contributing to the promotion of research and development (R&D) of the tourism industry in the Algarve. Funded by Fundo Europeu de Desenvolvimento Regional(FEDER) and the Programa Operacional CRESC Algarve 2020, Portugal2020, and Fundo Europeu de Desenvolvimento Regional (FEDER), the project involves several stakeholders, namely the ResearchCenter for Tourism, Sustainability, and Well-being (CinTurs) and the Economics Faculty the University of Algarve, Aeroporto Gago Coutinho at Faro, Algarve Tourism Board, hotel units, among other entities. The project addresses the followingresearch question: How is the Algarve tourism destination experienced and perceived by tourists? Overall, it aims to identify and measure the touristic experiences and their impacts on the experiential image of the Algarve as a tourism destination. The project results are expected to contribute to the future Observatory for Sustainable Tourism in the Algarve (a partnership between regionalentities [RTA and CCDR] and theUniversity of Algarve). A mix-methodapproach was performed using triangulation involving three studies. First,a survey-based questionnaire encompassing the high and low seasons of the Algarve tourism experience.
- Hedonic experiences at heritage attractions: the visitor’s perspectivePublication . Bender, Ana Carolina; Guerreiro, Manuela; Sequeira, Bernardete; Mendes, JúlioPurpose The purpose of this study is to explore the hedonic experience and its formation at heritage attractions. Design/methodology/approach A qualitative and exploratory approach was applied, using data from 21 semi-structured interviews and three in-situ focus groups. Findings Findings highlight that senses, imagery and emotions are stimulated by the physical landscape and by triggers of memorable experiences. Research limitations/implications To further explore this topic, a broader range of heritage attractions and perspectives from the diverse stakeholders involved in the management and consumption of these sites is needed. Originality/value Given the scarcity of research dedicated to the hedonic experience at heritage sites, this study provides a contribution by exploring the visitor's perspective and points out relevant insights. As the hedonic feelings of pleasure, comfort and related affective responses impact the quality of memorable experiences, relevant implications for theory and practice are discussed.
- Alumni’s perceptions about commitment towards their university: drivers and consequencesPublication . Pedro, Ilda; Mendes, Júlio da Costa; Pereira, Catarina; Sequeira, BernardeteThis paper intends to capture alumni's assessments and perceptions about decisive dimensions of their commitment towards their alma mater. Their academic experience and current situation are highlighted. Moreover, their perception about the role of Higher Education Institution (HEI) in this commitment-relationship is likewise valuable to get their involvement. The study took place at a Portuguese university. Three focus groups, with 21 participants, were conducted to get consistent information permitting further developments. Data were analysed through NVivo software.The study gives insights revealing dimensions such as the relationships with teachers, extracurricular activities and initiation as decisive in their academic experience. Recommending and sharing their experience, underline evidence of what they are willing to give back. Moreover, their consciousness of bearing a mission to contribute to HEI's development was expressed through strong positive feelings, such as the sense of belonging, and pride at being part of the university, defined in their statements. But they all demand an effective ability of the university to communicate with them. Overall conclusions offer a scenario of alumni's commitment, giving HEI's management valuable clues to improvement, but its responsibility in this commitment-relationship was also stressed. Moreover, results also provide contributions to literature enabling other HEIs to replicate the study or simply use the results for their own development. Since the study occurred in a relatively weak alumni culture context, revealing the importance in promoting debate as a means to engage alumni in HEI's efforts for success, it presents insights for further developments in similar higher education environments.
- The online destination image as portrayed by the user-generated content on social media and its impact on tourists' engagementPublication . Martins Guerreiro, Maria Manuela; Ramos, Celia; de Matos, Nelson Manuel da Silva; Golestaneh, Seyed Homayoun; Sequeira, Bernardete; Nobre Pereira, Luis; MIGUEL AGAPITO, DORA LÚCIA; Rafaela Martins; Wikesjö, MagdaTourism Destination Image (TDI) is complex, dynamic and multidimensional by nature and shaped by a multitude of events, interactions and sensory impressions, especially once the tourist is at the destination, generating tourists' engagement on social media networks. This study aims to measure the online destination image (ODI) portrayed in user-generated content (UGC) on social media by employing the sentiment analysis method. Data were extracted from Facebook and Instagram on the Visit Algarve social media profile. The Algarve region is situated in the south of Portugal and is one of Europe's most popular tourist destinations. The main results shed light on the relevance of intangible heritage experiences as triggers of positive feelings about the destination. Content shared about tourists' activities in the region generates more engagement in the tourism destination's social media. Tangible heritage received the lowest rated sentiment, and destination agents should strategically look into it as there are opportunities for destination management. Tourism infrastructure has the lowest engagement value; therefore, in terms of promotion, it does not generate interest.