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- Understanding spectator sustainable transportation intentions in international sport tourism eventsPublication . Martins, Rute; Pereira, Elsa; Rosado, António; Marôco, João; McCullough, Brian; Mascarenhas, MargaridaIt is vital to study spectator responses to environmental campaigns to advance environmental sustainability initiatives. Therefore, this investigation aimed to identify which factors influence spectator sustainable transport intentions and perform a spectator segmentation based on their responses. Data were collected from 355 spectators at an international surfing event hosted in a renowned surfing destination. The data were analysed in two stages. First, through the sport sustainability campaign evaluation model to infer spectator sustainable transport intentions. Second, through non-hierarchical cluster analysis, to segment the sample based on those intentions. The results added a direct relationship between the points of attachment and sustainable transport intentions. Furthermore, the results highlighted the effect of constraints, points of attachment and past sustainable behaviours as predictors of spectator sustainable transport intentions. In addition, differences in needs (i.e., aesthetic), attachment to the community, lack of time, lack of access and past sustainable behaviours were found within the three analysed clusters. Organisers of sport tourism events should develop sustainable transport campaigns promoting the destination’s aesthetic features, strengthening the connection between the local community and the event spectators, and improving the availability of information on transport services to increase spectator commitment to more sustainable modes of transport.
- Portugal nautical stations: Strategic alliances for sport tourism and environmental sustainabilityPublication . Pereira, Elsa; Martins, Rute; Marques, João Filipe; Flores, Adão; Aghdash, Vahid; Mascarenhas, MargaridaNautical tourism is a tourist product with great development in the European space and a lot of potential to promote and develop tourist destinations. Considering the dynamics of nautical tourism management and the importance of meeting the specificities of this market niche, the objective of this study was to analyse the strategic alliances for the development of the offer of nautical tourism products, namely the strategic goals and sustainable environmental practices adopted by their actors which integrated the strategic alliances in order to certificate a plethora of nautical stations in Portugal. Between September and December 2021, 17 Portuguese nautical stations' application forms were collected. Content analysis using Nvivo software was the technique used for data analysis. The results showed a multiplicity of strategic objectives associated with the strategic alliance established between the nautical stations. The strategic vision of nautical stations for the development of strategic alliances is built, firstly, on the objective of structuring the tourism offer, followed by increasing governance and promoting and marketing nautical tourism using the image of the destination. Based on these results, it is possible to infer the importance of nautical stations in destination competitiveness and the role of strategic alliances in facilitating penetration in the nautical tourism market. The managers of nautical stations should consider the use of strategic alliances to make a cooperative marketing in order to improve the experience of the clients. Regarding environmental sustainability practices, the results exposed the prominence of environmental education actions in contrast to the reduced number of nautical stations developing actions for the adoption of sustainable transport. This study contributes to a better understanding of nautical tourism and Portuguese nautical stations, a project of strategic investment in sport and tourism, inferring on the objectives underlying the formation of strategic alliances and on the adopted environmental sustainability practices. The conclusions of this study point to the need for future scientific research on the actual operationalization of the objectives underlying the formation of strategic alliances, as well as the environmental practices developed by nautical stations.
- Exploring the relationship between sport demand's key players and environmental sustainability: pointers from a systematic reviewPublication . Martins, Rute; Pereira, Elsa; Rosado, António; Mascarenhas, MargaridaA systematic literature review was conducted to explore the relation between key players of the demand for sport and the environmental sustainability, within the 2013-2019 timeframe. Data were collected from four scientific databases and scrutinized by the PRISMA protocol. Quantitative systematic literature review and content analysis, supported by Nvivo 11 and EndNote X7 software, were the methodologies used for data analysis. The results provided by the 142 selected studies highlighted tourism and recreation as the most scrutinized areas by recent research on this relationship. Compared to spectators and local residents, the nature-based sport practitioners were the furthest analysed type of sport consumers. The most pursued research objective relates to the behavioural driving factors. Among the environmental action's encouraging causes, psychological factors were emphasized. Promoting the sport consumer's environmental education, along with the improvement of the environmental communication developed by the organizations integrating the sport offer, were the greatest management recommendations to induce ecological behavioural change. Future studies should focus on deepening the knowledge on the spectators' and local residents' relation with environmental sustainability, namely through the comparison of practitioners and non-practitioners, so that sport can assert itself more effectively in the implementation of environmental sustainability.