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Measuring the effectiveness of communication of a podcast on food sustainability

dc.contributor.authorPinto, Bruno
dc.contributor.authorMatias, Ana
dc.contributor.authorGranado, António
dc.date.accessioned2024-10-22T09:46:23Z
dc.date.available2024-10-22T09:46:23Z
dc.date.issued2024-09-04
dc.description.abstractIn this study, the effectiveness of communication of a podcast was assessed regarding the variables knowledge retention and interest. Two podcast episodes were produced about Portuguese research in sustainable food, and two news pieces with similar information and reading times were written to be used as a control for this experiment. Initially, 115 students from two universities in Lisbon filled in an online pre-test questionnaire. One week later, 102 students from those 115 students initially assessed listened to one podcast or read one news piece and completed an online post-test questionnaire. Statistical analysis showed a significant increase in the knowledge retention in both media and no significant differences in what concerns interest on food sustainability or science. Moreover, it was found that there were no significant differences between the two tested media in both the knowledge retention and interest. Nevertheless, the recent popularity of podcasts may justify its production as a new and flexible way to communicate science.eng
dc.description.sponsorshipCEECIND/03059/2017
dc.identifier.doi10.3389/fcomm.2024.1421692
dc.identifier.issn2297-900X
dc.identifier.urihttp://hdl.handle.net/10400.1/26123
dc.language.isoeng
dc.peerreviewedyes
dc.publisherFrontiers Media
dc.relationAquatic Research Infrastructure Network
dc.relationMarine and Environmental Sciences Centre
dc.relationCentre for Marine and Environmental Research (CIMA)
dc.relationCEECIND/03059/2017
dc.relation.ispartofFrontiers in Communication
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/
dc.subjectScience and popular culture
dc.subjectMedia and science
dc.subjectFood research
dc.subjectScience communication
dc.subjectNew media
dc.titleMeasuring the effectiveness of communication of a podcast on food sustainabilityeng
dc.typejournal article
dspace.entity.typePublication
oaire.awardTitleAquatic Research Infrastructure Network
oaire.awardTitleMarine and Environmental Sciences Centre
oaire.awardTitleCentre for Marine and Environmental Research (CIMA)
oaire.awardURIinfo:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/LA%2FP%2F0069%2F2020/PT
oaire.awardURIinfo:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UIDP%2F04292%2F2020/PT
oaire.awardURIinfo:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UIDP%2F00350%2F2020/PT
oaire.citation.titleFrontiers in Communication
oaire.citation.volume9
oaire.fundingStream6817 - DCRRNI ID
oaire.fundingStream6817 - DCRRNI ID
oaire.fundingStream6817 - DCRRNI ID
oaire.versionhttp://purl.org/coar/version/c_970fb48d4fbd8a85
person.familyNameMatias
person.givenNameAna
person.identifierR-000-116
person.identifier.ciencia-id2811-D7C1-1DE2
person.identifier.orcid0000-0003-2090-6291
person.identifier.ridE-9709-2013
person.identifier.scopus-author-id56260567900
project.funder.identifierhttp://doi.org/10.13039/501100001871
project.funder.identifierhttp://doi.org/10.13039/501100001871
project.funder.identifierhttp://doi.org/10.13039/501100001871
project.funder.nameFundação para a Ciência e a Tecnologia
project.funder.nameFundação para a Ciência e a Tecnologia
project.funder.nameFundação para a Ciência e a Tecnologia
relation.isAuthorOfPublication3561d2b7-54a3-4ca9-a7c7-97014749414a
relation.isAuthorOfPublication.latestForDiscovery3561d2b7-54a3-4ca9-a7c7-97014749414a
relation.isProjectOfPublication5af011f9-3888-449a-a18c-d08b59e87091
relation.isProjectOfPublication7523e3bb-5aac-4245-8aae-d810fe0cabb5
relation.isProjectOfPublication62b4d568-8b21-464c-97ed-de826eab4136
relation.isProjectOfPublication.latestForDiscovery5af011f9-3888-449a-a18c-d08b59e87091

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