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Beyond the real world: metaverse adoption patterns in tourism among Gen Z and Millennials

2024Journal article Open access
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dc.contributor.authorCalderón-Fajardo, Víctor
dc.contributor.authorPuig-Cabrera, Miguel
dc.contributor.authorRodríguez-Rodríguez, Ignacio
dc.date.accessioned2024-04-09T10:08:07Z
dc.date.available2024-04-09T10:08:07Z
dc.date.issued2024
dc.description.abstractThe Metaverse opens a digital realm that offers transformative possibilities for the sector, promising to reshape the way tourists explore, experience, and interact with destinations. The objective of this research is to measure the acceptance of Metaverse technology within the tourism industry, with a particular focus on the adoption patterns among Gen Z and Millennials from a given high education institution. The methodology consisted of a PLS-SEM analysis based on a sample of 218 users, based on the Unified Theory of Acceptance and Use of Technology (UTAUT-2 model), which is identified as a robust model for analysing the gap in Metaverse usage. The results of this work reveal that the tested model has a high predictability power according to the behavioural intention of use of Metaverse in tourism. Specifically, the facilitating conditions, the price value, the social influence, and the intention to visit a destination become significant factors. Also, these findings prove that the Metaverse evolution could be analysed with this model to also test the changes in acceptance patterns concerning the other constructs.pt_PT
dc.description.sponsorshipTED2021-131577B/AEI/10.13039/501100011033; grant number 101071300pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.doi10.1080/13683500.2024.2330675pt_PT
dc.identifier.issn1368-3500
dc.identifier.urihttp://hdl.handle.net/10400.1/20616
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.publisherRoutledgept_PT
dc.relationResearch Centre for Tourism, Sustainability and Well-being
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/pt_PT
dc.subjectMetaversept_PT
dc.subjectTourism industrypt_PT
dc.subjectVirtual experiencespt_PT
dc.subjectUTAUT-2 modelpt_PT
dc.subjectDisruptive businessespt_PT
dc.titleBeyond the real world: metaverse adoption patterns in tourism among Gen Z and Millennialspt_PT
dc.typejournal article
dspace.entity.typePublication
oaire.awardTitleResearch Centre for Tourism, Sustainability and Well-being
oaire.awardURIinfo:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UIDB%2F04020%2F2020/PT
oaire.citation.endPage21pt_PT
oaire.citation.startPage1pt_PT
oaire.citation.titleCurrent Issues in Tourismpt_PT
oaire.fundingStream6817 - DCRRNI ID
person.familyNamePuig-Cabrera
person.givenNameMiguel
person.identifier.ciencia-id4816-E98C-E353
person.identifier.orcid0000-0003-4524-9830
project.funder.identifierhttp://doi.org/10.13039/501100001871
project.funder.nameFundação para a Ciência e a Tecnologia
rcaap.rightsopenAccesspt_PT
rcaap.typearticlept_PT
relation.isAuthorOfPublicatione926f262-ecb5-44df-9de7-454755dac26e
relation.isAuthorOfPublication.latestForDiscoverye926f262-ecb5-44df-9de7-454755dac26e
relation.isProjectOfPublicationfa579efb-63c0-486e-b05d-859542b73647
relation.isProjectOfPublication.latestForDiscoveryfa579efb-63c0-486e-b05d-859542b73647

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