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Destination marketing organisations: envisioning a regenerative tourism operating model

datacite.subject.sdg08:Trabalho Digno e Crescimento Económico
datacite.subject.sdg11:Cidades e Comunidades Sustentáveis
datacite.subject.sdg12:Produção e Consumo Sustentáveis
dc.contributor.authorCrabolu, Gloria
dc.contributor.authorTorres-Delgado, Anna
dc.contributor.authorRibeiro, Manuel Alector
dc.date.accessioned2026-03-04T11:07:44Z
dc.date.available2026-03-04T11:07:44Z
dc.date.issued2026-01-21
dc.description.abstractThis study critically evaluates Destination marketing organisations (DMOs) within the paradigm of regenerative tourism, shifting from conventional operating models primarily centred on marketing and economic growth to a regenerative-oriented framework. Building on the scarce tourism transition literature, this study integrates participatory normative scenario-building with the Three-Horizons framework in workshops with 26 DMO managers. It examines current DMO activities, identifies key operating characteristics, and explores how these align with either traditional or regenerative approaches. The findings highlight a need for DMOs to broaden their activities beyond traditional promotion, to include stewardship, management and regenerative marketing. Theoretically, this study contributes to advancing the understanding of regenerative tourism within DMOs, helping bridge the gap between its theoretical foundations and real-world practice. Methodologically, it provides a replicable and adaptable tool for participatory foresight in tourism governance. It contributes a manifesto offering actionable pathways to guide policymakers and DMOs in transitioning towards regenerative tourism futures.eng
dc.description.sponsorshipUID/04020/2025
dc.identifier.doi10.1080/09669582.2026.2616322
dc.identifier.eissn1747-7646
dc.identifier.issn0966-9582
dc.identifier.urihttp://hdl.handle.net/10400.1/28318
dc.language.isoeng
dc.peerreviewedyes
dc.publisherTaylor & Francis group
dc.relation.ispartofJournal of Sustainable Tourism
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/
dc.subjectRegenerative tourism
dc.subjectDestination marketing organisations (DMOs)
dc.subjectTransitions
dc.subjectParticipatory normative scenario-building
dc.subjectThree-horizon framework
dc.titleDestination marketing organisations: envisioning a regenerative tourism operating modeleng
dc.typejournal article
dspace.entity.typePublication
oaire.citation.titleJournal of Sustainable Tourism
oaire.versionhttp://purl.org/coar/version/c_970fb48d4fbd8a85
person.familyNameRibeiro
person.givenNameManuel Alector
person.identifier.ciencia-idCF11-F2D2-F55D
person.identifier.orcid0000-0003-4484-1082
person.identifier.scopus-author-id55892314700
relation.isAuthorOfPublication23cab0d9-061a-49bc-83e1-cd05116c8ba7
relation.isAuthorOfPublication.latestForDiscovery23cab0d9-061a-49bc-83e1-cd05116c8ba7

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