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On the role of internal stakeholders in place branding

2021-05Journal article Restricted access
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dc.contributor.authorGolestaneh, Homayoun
dc.contributor.authorGuerreiro, Manuela
dc.contributor.authorPinto, Patrícia
dc.contributor.authorMosaddad, Seyed Hashem
dc.date.accessioned2023-03-30T09:32:48Z
dc.date.available2023-03-30T09:32:48Z
dc.date.issued2021-05
dc.description.abstractPurpose – Although place branding (PB) has been researched and practised for several years, the number of studies examining the role of internal stakeholders is still limited. The purpose of this paper is to identify the internal stakeholders associated with PB and particularly, the roles they play in such a process. Design/methodology/approach – Through a systematic literature review in four major global databases, 55 qualified research studies on PB were identified and thoroughly reviewed. Selected studies were examined, analysed and classified according to five categories: bibliographic data, methodologies adopted, conceptual frameworks, empirical foundation and stakeholders’ relevance. Findings – This study shows no existing consensus over the type/role of internal stakeholders in PB research. The findings indicate different methodologies, conceptual frameworks and branding approaches, as well as various empirical foundations in the reviewed studies. The results highlight the significance of internal stakeholders’ influence over PB and their roles in the process. The findings also underline the need for strategies that prioritise stakeholders’ social interactions, collective experiences and affective engagement to develop an inclusive place brand. Practical implications – This study provides an alternative perspective that underlines the development of inclusive PB frameworks by providing stakeholders with motivational and emotional incentives, capturing their creativity and imagination and encouraging them to participate in the process. Such frameworks entail a transdisciplinary approach to PB as a dynamic process that depends on all internal stakeholders’ active engagement. Originality/value – This review offers an in-depth perspective on relevant internal stakeholders and their roles in PB. The study further scrutinises the three most related research topics on internal stakeholders, including co-creation, internal branding and participatory PB.pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.doi10.1108/JPMD-05-2020-0041pt_PT
dc.identifier.issn1753-8335
dc.identifier.urihttp://hdl.handle.net/10400.1/19354
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.publisherEmeraldpt_PT
dc.relationResearch Centre for Tourism, Sustainability and Well-being
dc.subjectCo-creationpt_PT
dc.subjectPlace brandingpt_PT
dc.subjectInternal brandingpt_PT
dc.subjectInternal stakeholderspt_PT
dc.subjectParticipatory brandinpt_PT
dc.titleOn the role of internal stakeholders in place brandingpt_PT
dc.typejournal article
dspace.entity.typePublication
oaire.awardTitleResearch Centre for Tourism, Sustainability and Well-being
oaire.awardURIinfo:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UIDB%2F04020%2F2020/PT
oaire.citation.endPage228pt_PT
oaire.citation.issue2pt_PT
oaire.citation.startPage202pt_PT
oaire.citation.titleJournal of Place Management and Developmentpt_PT
oaire.citation.volume15pt_PT
oaire.fundingStream6817 - DCRRNI ID
person.familyNameGolestaneh
person.familyNameMartins Guerreiro
person.familyNamePinto
person.givenNameSeyed Homayoun
person.givenNameMaria Manuela
person.givenNamePatrícia
person.identifier.ciencia-id9C14-1E77-B2C3
person.identifier.ciencia-id0616-9DC2-CCD3
person.identifier.ciencia-id1215-D615-204C
person.identifier.orcid0000-0001-6711-1731
person.identifier.orcid0000-0002-6398-9712
person.identifier.orcid0000-0002-3153-2830
person.identifier.ridC-3197-2018
person.identifier.scopus-author-id38361439300
person.identifier.scopus-author-id57200566502
project.funder.identifierhttp://doi.org/10.13039/501100001871
project.funder.nameFundação para a Ciência e a Tecnologia
rcaap.rightsrestrictedAccesspt_PT
rcaap.typearticlept_PT
relation.isAuthorOfPublication33de6b22-32d3-401d-8a48-b2a25c459651
relation.isAuthorOfPublication170ced6a-52fd-43de-8d15-69b01a11edfe
relation.isAuthorOfPublication9edd3100-4c78-4492-bd19-469a31b7253a
relation.isAuthorOfPublication.latestForDiscovery33de6b22-32d3-401d-8a48-b2a25c459651
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