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Are millennials transforming global tourism? Challenges for destinations and companies

dc.contributor.authorVeiga, Célia
dc.contributor.authorSantos, Margarida Custódio
dc.contributor.authorÁguas, Paulo
dc.contributor.authorSantos, José António C.
dc.date.accessioned2019-11-20T15:07:59Z
dc.date.available2019-11-20T15:07:59Z
dc.date.issued2017
dc.description.abstractPurpose - The purpose of this study is to identify the characteristics of the millennials segment that is most likely to cause a significant disruption in the way the tourism sector is currently structured. A profile of this segment has been developed along with an analysis of the marketing implications for destinations and tourismproviders. Design/methodology/approach - The research involved examining academic, institutional and trade literature to provide an overview of the millennials profile and the related developments causing disruptive changes in the tourismsector. Findings - The characteristics of the millennials with the greatest potential to disrupt the tourism sector are their strong digital skills, high degree of permanent connectivity, search for outstanding experiences and altruistic behaviours. The results already present from these characteristics - with a high probability of intensifying in the future - are the practice of volunteer tourism, search for places not connected with tourism and adoption of new, disruptive technologies. Even though volunteer tourism is an act of altruism, it can have harmful implications for tourist destinations in which it occurs. In addition, tourist invasions of places traditionally occupied only by residents can lead to the removal of locals from these places, manifestations of "tourismphobia" and ultimately degradation of these tourists' experiences. Finally, the adoption of disruptive technologies by tourism agents to fulfil the millennials' demands for immediate responses reduces human interactions highly valued by millennials and, therefore, requires close monitoring. Originality/value - This study's value arises from its systematic identification of the millennials characteristics that are most likely to disrupt the tourism sector's functioning, allowing the relevant stakeholders to adopt proactive strategies, minimise potential negative impacts and maximise opportunities.
dc.description.versioninfo:eu-repo/semantics/publishedVersion
dc.identifier.doi10.1108/WHATT-09-2017-0047
dc.identifier.issn1755-4217
dc.identifier.issn1755-4225
dc.identifier.urihttp://hdl.handle.net/10400.1/13298
dc.language.isoeng
dc.peerreviewedyes
dc.publisherEmerald Group Publishing
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/
dc.subjectVolunteer tourism
dc.subjectGeneration Y
dc.subjectBaby boomers
dc.subjectSustainability
dc.subjectSatisfaction
dc.subjectFoundations
dc.subjectExperience
dc.titleAre millennials transforming global tourism? Challenges for destinations and companies
dc.typejournal article
dspace.entity.typePublication
oaire.citation.endPage616
oaire.citation.issue6
oaire.citation.startPage603
oaire.citation.titleWorldwide Hospitality and Tourism Themes
oaire.citation.volume9
person.familyNameCustódio Santos
person.familyNameÁguas
person.familyNameSantos
person.givenNameMargarida
person.givenNamePaulo
person.givenNameJosé António C.
person.identifier.ciencia-idB919-91DD-CFD9
person.identifier.ciencia-id2F15-9C9B-703C
person.identifier.ciencia-idA71F-B4FC-F35C
person.identifier.orcid0000-0003-3383-5699
person.identifier.orcid0000-0002-6046-8540
person.identifier.orcid0000-0002-2675-3487
person.identifier.ridU-9656-2019
person.identifier.scopus-author-id57192278257
person.identifier.scopus-author-id12902539600
person.identifier.scopus-author-id57198436773
rcaap.rightsrestrictedAccess
rcaap.typearticle
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relation.isAuthorOfPublication.latestForDiscovery8a3cd28d-cf22-4ba1-b038-cfe6577a2d4a

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