ESG2-Artigos (em revistas ou actas indexadas)
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- Sentiments and flavors: An approach to gastronomic innovation in the AlgarvePublication . Ramos, Celia; Dionísio Serra, Manuel António; Rodrigues Gonçalves, AlexandraThis study explores how the Mediterranean Diet, recognized by UNESCO as Intangible Cultural Heritage, can be leveraged innovatively to enhance the sustainability of the Algarve as a tourism destination. The objective is to identify and valorize local resources aligned with the Mediterranean dietary pattern to create new gastronomic experiences that appeal to tourists and support regional development. METHODOLOGY: A mixed-methods approach was adopted. Sentiment analysis was conducted on enogastronomic experiences shared on social media to understand tourists’ perceptions and preferences. This was complemented by a Delphi-based focus group with regional experts to co-create and evaluate innovative culinary proposals. Finally, a gastronomic experience was implemented in a local restaurant to test the developed products. FINDINGS: The sentiment analysis revealed key emotional and experiential factors that shape tourist satisfaction. Based on these insights, five innovative appetizers were developed and tested, demonstrating above-average levels of appreciation and potential for economic valorization. IMPLICATIONS: The study contributes to the theoretical understanding of how intangible cultural heritage can be operationalized in tourism innovation. Practically, it offers an exploratory framework for integrating local gastronomy into sustainable tourism strategies, which requires further validation in larger-scale settings. ORIGINALITY AND VALUE: This research uniquely combines digital sentiment analysis with participatory culinary innovation, offering a novel interdisciplinary approach to enhancing gastronomic tourism through the Mediterranean Diet. The findings should be interpreted as exploratory and hypothesis-generating rather than definitive.
- As redes sociais como plataforma de comunicação da informação turísticaPublication . Moita, Patrícia; Ramos, CeliaAs redes sociais fazem parte da vida de milhares de pessoas à volta do mundo, sendo uma ferramenta essencial para a promoção turística, com custos reduzidos. No entanto, a preferência por uma determinada rede social poderá ser diferente consoante as características dos turistas, por exemplo: idade, género ou nível de escolaridade. Para além disso, o presente trabalho pretende averiguar qual a rede social mais utilizada para planear uma viagem e se as informações sobre os destinos turísticos, partilhados nesse meio, são relevantes para o processo de tomada de decisão sobre as opções a escolher para a concretização da viagem. O inquérito construído tem por base as tecnologias de informação e comunicação no turismo, para o efeito foi desenvolvido um estudo com os objetivos: caracterizar os utilizadores de plataformas de redes sociais que usam as mesmas para planear a sua viagem, identificar as redes mais relevantes e investigar a importância atribuída à promoção de informação sobre o destino turístico através destas plataformas. Constatou-se que a maioria dos viajantes considera relevante que a informação turística seja comunicada através das redes sociais, sendo o TripAdvisor a mais utilizada pelos inquiridos.
- Hotelaria e vinho: Uma análise bibliométricaPublication . Cabeça, Diana; Dionísio Serra, Manuel António; Afonso, CarlosDados recentes demonstram um aumento significativo do registo de turistas internacionais em todo o mundo e também um aumento na procura por experiências vínicas. Com este artigo pretende-se perceber a investigação científica desenvolvida relativa à atividade hoteleira relacionada com o vinho. Para tal procedeu-se a uma análise bibliométrica, considerando as bases de dados científicas Scopus e Web of Science, utilizando palavras-chave que aludem à temática em estudo. Os dados foram tratados e inseridos no programa Biblioshiny para de seguida serem estudados através da avaliação de desempenho e mapeamento científico. Os resultados demonstram que houve um crescimento na produção científica nos últimos 10 anos, sendo mais evidente entre 2020 e 2023. Os países com mais publicações são os EUA, seguido por três países europeus. As publicações foram efetuadas em revistas maioritariamente de sustentabilidade, hospitalidade e turismo.
- The representation of Luxury Wine Hotels on the social network FacebookPublication . Cabeça, Diana; Afonso, Carlos; Dionísio Serra, Manuel António; Ramos, CeliaSocial networks are now integral to corporate strategy and daily social life. They enable the rapid and extensive dissemination of information, proving highly effective for promoting hotel marketing content. Consequently, they facilitate interaction and engagement between hotels and their customers, serving both advertising and evaluation purposes. This study aims to analyse the use of the Facebook social network by luxury wine hotels located in countries associated with the Mediterranean Diet. An analytical model examining the variables of content, interactivity, and visibility was employed. A total of 17 luxury hotel pages were analysed, with data collected using the Karma Fanpage platform, an online tool for social media analysis and monitoring. The findings indicate that the majority of profile posts were photographs, and that this format generated the highest number of user reactions. It is recommended that hotels publish more photographic content to foster greater engagement and conduct further analysis of the specific types of posts that elicit the most reactions.
- From destination attributes to tourist satisfaction: novelty-seeking as a bridge between liminality and place attachmentPublication . Lança, Milene; Nobre Pereira, Luis; Silva, joão; Andraz, Jorge; Cunha Sousa Nunes, Rui JoséThis study analyses how destination attributes influence tourist satisfaction via perceived quality, price, and safety, and how these relationships differ by novelty-seeking orientation. Framed at the intersection of liminality and place attachment, novelty-seeking is conceptualised as the behavioural mechanism linking extraordinary experiences to emotional bonds with place, offering the first empirical integration of these frameworks in tourism research. Using data from 1,488 tourists visiting the Algarve (Portugal) in 2022–2023 and Partial Least Squares Multigroup Analysis (PLS-MGA), the results show that for conservative tourists, destination attributes enhance perceived quality, lower perceived prices and safety concerns, and increase satisfaction. For adventurous tourists, satisfaction is driven mainly by perceived price and is negatively affected by in situ safety concerns, indicating that novelty-seekers do not uniformly discount risk. The findings highlight how novelty-seeking conditions cognitive pathways to satisfaction and inform market segmentation strategies aligned with distinct motivational orientations.
- Enoturismo como impulsionador das práticas de gestão do conhecimento e da sustentabilidade da nova ruralidadePublication . Arbugeri, Margarete Luisa; Camargo, Maria Emilia; Salsa, LeonorO enoturismo é uma das estilizações turísticas que se posiciona com a capacidade de gerar desenvolvimento econômico em espaços turísticos em torno de uma experiência dionisíaca. Este corresponde a uma experiência que envolve estilos de vida centrados num tripé de bem-estar, ludicidade e naturalismo romântica. Pesquisas realizadas neste campo sugerem essas práticas como elementos de incorporação de uma perspectiva, mais complexa e segmentada do novo rural, com impacto no caráter inovador da gestão do conhecimento e das práticas de sustentabilidade. O presente trabalho tem como objetivo analisar o Enoturismo e seus desdobramentos como indutor de práticas de gestão do conhecimento e sustentabilidade da nova ruralidade em Portugal. Para a realização desta pesquisa, desenvolveu-se uma pesquisa com abordagem qualitativa, utilizando como método um estudo de caso descritivo, com análise de conteúdo. Os resultados indicam que em Portugal o enoturismo tem propagado a estratégia de desenvolvimento regional, a expansão da matriz económica da região algarvia e são parte estruturante do plano estratégico nacional para o desenvolvimento turístico. As ações desenvolvidas neste setor representam uma atividade relevante com uma capacidade impulsionadora, não se limitando à dimensão económica, mas também à social e ambiental, tendo repercussões como potenciador do desenvolvimento local sustentável.
- Design of dashboards for CRM associated with health and wellbeing tourismPublication . Ashqar, Rashed Isam; Ramos, Celia; Contreiras, AlexandreDesign of dashboards is strategic for the Customer Relationship Management (CRM) associated with Health andWellness Tourism, considering all the knowledge acquired about Health and Wellness Tourism, the Machine Learning algorithms identified, and the characteristics to be considered in the development of the reports. It is intended to identify the components to be used in the development of the dashboards, which allow for control of the information associated with this business and to detect deviations in operation, taking into account concepts associated with User Experience/Consumer Experience and the Customer Journey of this type of customers in order to identify opportunities to innovate and grow economically, through the creation of intelligence about this business. In this paper, the presentation of examples of dashboards developed in Power BI, it was possible to show that customer capital indicators can be included, under different dimensions that characterize it. However, the lack of real data to apply in the formulas of the new indicators is one of the limitations of this paper.
- Visual imagery and storytelling on social media platforms: the case of VanlifePublication . Muhs, Christina Susanne; Agapito, Dora Lúcia Miguel; Nobre Pereira, LuisPurpose – This study aims to produce insights into understanding the growing travel phenomenon Vanlife by examining user-generated content (UGC). The study strives to acknowledge the increasing number of Vanlife visitors, describe the essential aspects of the experience and develop typologies based on analysed social media. The study also proposes a Vanlife life cycle that illustrates the online and offline behaviours of Vanlifer’s journey stages. Design/methodology/approach – With a definition of Vanlife from a tourism perspective only being coined in 2024, there is still a lack of understanding of the travel type, its segments and their lifestyle executions. This research presents a counter-narrative to studies concentrating on Instagram’s highly curated, picturesque Vanlife content. The research applies a netnographic approach by analysing UGC through images and stories shared under #Vanlife on Facebook, YouTube and Reddit. A selection of online traces, images, visuals and videos are qualitatively analysed by applying the netnographic movements immersion and investigation. Visual and text-based data is coded in two steps: to recognise emerging thematic and narrative themes. Findings – The netnographic analysis highlights the Vanlife themes shared on Facebook, YouTube and Reddit and provides a different narrative to the often-picture-perfect portrayed Instagram image. The uncovered themes informed the development of typologies per social media and a suggested Vanlife life cycle. Research limitations/implications – Due to the exploratory nature of the analysis, the results may be used as a first insight into the various types of Vanlife practitioners. Further study is needed to probe the findings in an offline setting. Furthermore, investigating short-term Vanlife travellers is advised as little UGC content produced by short-term Van travellers was identified in this study. Practical implications – The findings may be suitable markers for academic inquiry on Vanlife from a tourism perspective. Furthermore, they may benefit destinations frequented by this traveller type to curate their tourism offer by tailoring overnight parking locations to meet Vanlifer’s needs. The results may guide decision-makers in implementing solutions to address issues reported by Vanlife practitioners on social media platforms, thereby improving the reputation of the tourism destination. Originality/value – This innovative study provides insights into the visual representations of Vanlifers by analysing UGC posted on dominant but under-researched social media sites. Studying online traces generated by Vanlifers, excluding promotional or paid travel influencer content, enables a better understanding of the ever-growing travel phenomenon. In turn, this will enable tourism destinations and organisations frequented by or attracting Vanlifers to adjust their offer to cater to such travellers better.
- Shuttling communicative competence to the 21st CenturyPublication . Constantino Correia, RúbenThis paper examines English’s linguistic imperialism and the resulting widespread use of the language among speakers of various linguistic backgrounds. It challenges the mistaken belief that native speakers (NS) are inherently better at speaking English simply due to their birthplace. Despite the growing number of non-native speakers (NNSs), English is still taught, learned, and marketed as if primarily used for communication with NSs, on account of being based on the concept of communicative competence and deeply rooted in native-speakerism. The paper argues that it is inappropriate to project this model to NNSs and advocates a redefinition of communicative competence, in favor of language proficiency and intelligibility. The purpose of this paper is to propose a new framework for assessing spoken mastery in social and pedagogical contexts, challenging traditional views on language ownership and teaching practices. The paper will explore the implications of this new approach and provide practical recommendations for practicing teachers.
- Technology enabled competitiveness and contributes to the wellness tourism customers’ satisfactionPublication . Ashqar, Rashed Isam; Ramos, CeliaWellness tourism has proliferated in recent years, only subject to a slowdown motivated by the pandemic period, in a society where the aim is more and more to preserve the body, the absence of illness, and solutions to alleviate mental and emotional problems. The current study aims to determine the elements in the technology environment that facilitate tourism activities that have a beneficial impact on wellness tourism consumers’ happiness and, in turn, their recommendations. Using the structural equations modelling, we conclude that the personalised messages sent through mobile devices, and activities associated with moments that lead to transcendence, escapism, relaxation, and trust in the hotel contribute to consumer satisfaction. Also, we infer that the hotel’s human resources services, trust, and consumer satisfaction contribute to consumer recommendations.