Publication
The interplay of marketing and design
| dc.contributor.author | Henseler, Jörg | |
| dc.contributor.author | Guerreiro, Manuela | |
| dc.contributor.author | Matos, Nelson | |
| dc.date.accessioned | 2021-06-17T13:52:47Z | |
| dc.date.available | 2021-06-17T13:52:47Z | |
| dc.date.issued | 2021-05 | |
| dc.description.abstract | This paper provides insights into the interdisciplinary intersections between marketing and design. It explores the various design intersections in the marketing fields. The collaboration between marketing and design is restricted by the paradigm boundaries, but not by the industry, researchers, and research projects. Challenges for both disciplines' future are explored, highlighting the need for a paradigm shift in marketing. | pt_PT |
| dc.description.sponsorship | FCT: UIDB/04020/2020 | pt_PT |
| dc.description.version | info:eu-repo/semantics/publishedVersion | pt_PT |
| dc.identifier.doi | 10.1007/s11846-021-00470-z | pt_PT |
| dc.identifier.eissn | 1863-6691 | |
| dc.identifier.uri | http://hdl.handle.net/10400.1/15630 | |
| dc.language.iso | eng | pt_PT |
| dc.peerreviewed | yes | pt_PT |
| dc.publisher | Springer | pt_PT |
| dc.rights.uri | http://creativecommons.org/licenses/by/4.0/ | pt_PT |
| dc.subject | Marketing | pt_PT |
| dc.subject | Design | pt_PT |
| dc.subject | Theoretical framework | pt_PT |
| dc.subject | Empirical research | pt_PT |
| dc.title | The interplay of marketing and design | pt_PT |
| dc.type | journal article | |
| dspace.entity.type | Publication | |
| oaire.citation.title | Review of Managerial Science | pt_PT |
| person.familyName | Martins Guerreiro | |
| person.familyName | de Matos | |
| person.givenName | Maria Manuela | |
| person.givenName | Nelson Manuel da Silva | |
| person.identifier.ciencia-id | 0616-9DC2-CCD3 | |
| person.identifier.ciencia-id | C71C-19F4-A193 | |
| person.identifier.orcid | 0000-0002-6398-9712 | |
| person.identifier.orcid | 0000-0002-6263-5007 | |
| person.identifier.rid | AAP-1169-2020 | |
| person.identifier.scopus-author-id | 38361439300 | |
| person.identifier.scopus-author-id | 57195062461 | |
| rcaap.rights | openAccess | pt_PT |
| rcaap.type | article | pt_PT |
| relation.isAuthorOfPublication | 170ced6a-52fd-43de-8d15-69b01a11edfe | |
| relation.isAuthorOfPublication | e8fd6121-7383-47ef-b228-a5c871939d14 | |
| relation.isAuthorOfPublication.latestForDiscovery | 170ced6a-52fd-43de-8d15-69b01a11edfe |
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