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Determinants of generation Z pro-environmental travel behaviour: the moderating role of green consumption values

2023Journal article Open access
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dc.contributor.authorRibeiro, Manuel Alector
dc.contributor.authorSeyfi, Siamak
dc.contributor.authorElhoushy, Sayed
dc.contributor.authorWoosnam, Kyle Maurice
dc.contributor.authorPatwardhan, Vidya
dc.date.accessioned2023-07-27T11:52:36Z
dc.date.available2023-07-27T11:52:36Z
dc.date.issued2023
dc.description.abstractGeneration Z (Gen Z) is widely considered the most eco-conscious generation. Nonetheless, there is a dearth of empirical research on this generation's pro-environmental travel behaviour. To address this gap, the present research aims to investigate the interplay of values (egoistic, biospheric, altruistic) and ascribed responsibility in driving the pro-environmental travel behaviour of Gen Z through the moderating role of green consumption values. Data were collected from 362 British Gen Z tourists using a structured questionnaire and analysed using SmartPLS. Results revealed that values and ascribed responsibility significantly influence environmental concern, which, in turn, affects attitudes, willingness to sacrifice, and pro-environmental travel behaviour. Furthermore, positive attitudes and willingness to sacrifice significantly affect pro-environmental travel behaviour. In addition, green consumption values moderate the relationship between attitude and willingness to sacrifice concerning pro-environmental travel behaviour. Applying a generational approach, this study enriches the theoretical understanding of tourists' pro-environmental behaviour and highlights effective ways to promote sustainable behaviour among younger travellers.pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.doi10.1080/09669582.2023.2230389pt_PT
dc.identifier.eissn1747-7646
dc.identifier.urihttp://hdl.handle.net/10400.1/19878
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.publisherRoutledgept_PT
dc.relationResearch Centre for Tourism, Sustainability and Well-being
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/pt_PT
dc.subjectGen Zpt_PT
dc.subjectGreen behaviourpt_PT
dc.subjectPro-environmental behaviourpt_PT
dc.subjectVisit intentionpt_PT
dc.subjectSustainable consumptionpt_PT
dc.titleDeterminants of generation Z pro-environmental travel behaviour: the moderating role of green consumption valuespt_PT
dc.typejournal article
dspace.entity.typePublication
oaire.awardTitleResearch Centre for Tourism, Sustainability and Well-being
oaire.awardURIinfo:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UIDB%2F04020%2F2020/PT
oaire.citation.endPage21pt_PT
oaire.citation.startPage1pt_PT
oaire.citation.titleJournal of Sustainable Tourismpt_PT
oaire.fundingStream6817 - DCRRNI ID
person.familyNameRibeiro
person.givenNameManuel Alector
person.identifier.ciencia-idCF11-F2D2-F55D
person.identifier.orcid0000-0003-4484-1082
person.identifier.scopus-author-id55892314700
project.funder.identifierhttp://doi.org/10.13039/501100001871
project.funder.nameFundação para a Ciência e a Tecnologia
rcaap.rightsopenAccesspt_PT
rcaap.typearticlept_PT
relation.isAuthorOfPublication23cab0d9-061a-49bc-83e1-cd05116c8ba7
relation.isAuthorOfPublication.latestForDiscovery23cab0d9-061a-49bc-83e1-cd05116c8ba7
relation.isProjectOfPublicationfa579efb-63c0-486e-b05d-859542b73647
relation.isProjectOfPublication.latestForDiscoveryfa579efb-63c0-486e-b05d-859542b73647

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