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Allgarve events: Implications for the Algarve image

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dc.contributor.authorManuela Guerreiro, Maria
dc.contributor.authorPinto, Patrícia
dc.contributor.authorMendes, Júlio
dc.date.accessioned2014-06-25T14:44:20Z
dc.date.available2014-06-25T14:44:20Z
dc.date.issued2011
dc.description.abstractLocated in the south of Portugal, the Algarve belongs to the top twenty travel destinations worldwide, with a local economy relying strongly on tourism-related activities. The Allgarve programme was launched in 2007 and is an umbrella brand that aims to reposition the Algarve as a refi ned tourism destination with glamour. Allgarve is a set of cultural, artistic and sports events off ered mainly during the summer season. Based on data from a questionnaire carried out with 282 foreign tourists who visited the Algarve, this study identifi es and profi les clusters of tourists based on their perceptions of Allgarve. In addition, we analyse to what extent the image of the Algarve has changed as a consequence of the Allgarve events. The results show that most respondents agree with the Allgarve brand name, report a positive perception of the campaign, and agree that it has a positive impact for the Algarve differentiation. However, the results suggest that the majority of tourists still come to the region attracted by the Algarve brand, and that this brand has not been aff ected by the Allgarve programme's content. Th e fi ndings of this study are important in understanding the implications of events in repositioning strategies of mature tourism destinations.por
dc.identifier.otherAUT: PVA00075; MMG01163; JME00456
dc.identifier.urihttp://hdl.handle.net/10400.1/4516
dc.language.isoengpor
dc.peerreviewedyespor
dc.subjectDestination brandingpor
dc.subjectDestination imagepor
dc.subjectCluster analysispor
dc.subjectAlgarvepor
dc.titleAllgarve events: Implications for the Algarve imagepor
dc.typejournal article
dspace.entity.typePublication
oaire.citation.endPage202por
oaire.citation.issue2por
oaire.citation.startPage183por
oaire.citation.titleTourismpor
oaire.citation.volume59por
person.familyNameMartins Guerreiro
person.familyNamePinto
person.familyNameda Costa Mendes
person.givenNameMaria Manuela
person.givenNamePatrícia
person.givenNameJúlio
person.identifier.ciencia-id0616-9DC2-CCD3
person.identifier.ciencia-id1215-D615-204C
person.identifier.ciencia-id5713-4693-71D2
person.identifier.orcid0000-0002-6398-9712
person.identifier.orcid0000-0002-3153-2830
person.identifier.orcid0000-0003-2900-418X
person.identifier.ridC-3197-2018
person.identifier.scopus-author-id38361439300
person.identifier.scopus-author-id57200566502
rcaap.rightsrestrictedAccesspor
rcaap.typearticlepor
relation.isAuthorOfPublication170ced6a-52fd-43de-8d15-69b01a11edfe
relation.isAuthorOfPublication9edd3100-4c78-4492-bd19-469a31b7253a
relation.isAuthorOfPublication241da1df-cabc-41d3-952a-8cbcb2c07777
relation.isAuthorOfPublication.latestForDiscovery241da1df-cabc-41d3-952a-8cbcb2c07777

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