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Features of nautical tourism in Portugal-Projected destination image with a sustainability marketing approach

2023-05-30Artigo científico Acesso aberto
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dc.contributor.authorCardoso, Lucília
dc.contributor.authorLopes, Eunice
dc.contributor.authorAlmeida, Giovana Goretti Feijó de
dc.contributor.authorLima Santos, Luís
dc.contributor.authorSousa, Bruno
dc.contributor.authorSimões, Jorge
dc.contributor.authorPerna, Fernando
dc.date.accessioned2023-06-09T16:22:49Z
dc.date.available2023-06-09T16:22:49Z
dc.date.issued2023-05-30
dc.date.updated2023-06-09T13:01:26Z
dc.description.abstractNautical tourism stands out for its potential to achieve social-economic development in coastal and island destinations and as a lever for sustainable tourism. However, the lack of a clear definition of nautical tourism at the international level makes it difficult to characterize it, and the case of Portugal is no exception. In fact, despite the enormous potential of Portuguese nautical tourism, there is a lack of studies that characterize this type of tourism in the Portuguese tourism destination. This paper intends to make a first attempt to fill this gap by assessing the projected destination image of Portuguese nautical tourism with a sustainable marketing approach. In the design of the research, the content analysis methodology was applied. The data were collected from the official websites of the Portuguese legislation and the Portuguese nautical tourism players and analyzed through a theoretical model of sustainable marketing deriving from the literature review. The results provide the sustainable projected destination image of Portuguese nautical tourism and identify the main trends in the legislative framework, tourism activities, networks of players, and support infrastructures for Portuguese nautical tourism. The findings provide practical and useful insights for Portuguese nautical tourism stakeholders aiming to improve a sustainable projected destination image, as well as for researchers identifying research gaps in the nautical tourism topics. This study also provides a new methodological contribution, proposing a theoretical model of the projected destination image of nautical tourism with an approach to sustainable marketing, which can be applied to other nautical tourism destinations.pt_PT
dc.description.sponsorshipThis research is financed by national funds through FCT—Foundation for Science and Technology, I.P., within the scope of Project WaterRIVER.tour, TECHN&ART-IPT (UIDB/05488/2020).pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifierdoi: 10.3390/su15118805
dc.identifier.citationSustainability 15 (11): 8805 (2023)pt_PT
dc.identifier.doi10.3390/su15118805pt_PT
dc.identifier.issn2071-1050
dc.identifier.urihttp://hdl.handle.net/10400.1/19684
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.publisherMDPIpt_PT
dc.relationTechnology, Restoration and Arts Enhancement Center
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/pt_PT
dc.subjectPortugal nautical tourismpt_PT
dc.subjectProjected destination imagept_PT
dc.subjectSustainability marketingpt_PT
dc.subjectNautical tourism sustainable modelpt_PT
dc.titleFeatures of nautical tourism in Portugal-Projected destination image with a sustainability marketing approachpt_PT
dc.typejournal article
dspace.entity.typePublication
oaire.awardTitleTechnology, Restoration and Arts Enhancement Center
oaire.awardURIinfo:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UIDB%2F05488%2F2020/PT
oaire.citation.issue11pt_PT
oaire.citation.startPage8805pt_PT
oaire.citation.titleSustainabilitypt_PT
oaire.citation.volume15pt_PT
oaire.fundingStream6817 - DCRRNI ID
person.familyNamePerna
person.givenNameFernando
person.identifier.ciencia-id2E1B-0015-7D42
person.identifier.orcid0000-0002-5874-0752
person.identifier.scopus-author-id24315242700
project.funder.identifierhttp://doi.org/10.13039/501100001871
project.funder.nameFundação para a Ciência e a Tecnologia
rcaap.rightsopenAccesspt_PT
rcaap.typearticlept_PT
relation.isAuthorOfPublication49ab4bf9-50da-4695-91d2-7cf5007ca130
relation.isAuthorOfPublication.latestForDiscovery49ab4bf9-50da-4695-91d2-7cf5007ca130
relation.isProjectOfPublication4397e213-1c2c-4743-baae-c524b061ede6
relation.isProjectOfPublication.latestForDiscovery4397e213-1c2c-4743-baae-c524b061ede6

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