Repository logo
 
Publication

Analysis of the attachment-aversion model of consumer-brand relationships in a different cultural background

2017Journal article Restricted access
Simple item page
dc.contributor.authorNovik, Veranika
dc.contributor.authorPatrícia Valle, Patrícia Oom do Valle
dc.contributor.authorManuela Guerreiro, Maria
dc.date.accessioned2019-11-20T15:07:59Z
dc.date.available2019-11-20T15:07:59Z
dc.date.issued2017
dc.description.abstractOriginally the Attachment-Aversion model of consumer-brand relationships, elaborated by Park, Eisingerich & Park in 2013, was analyzed with the help of the sample of English speaking respondents, living in Great Britain and the USA, and focused on two brands: Manchester United Football Club and Apple iPhone. The present study tries to validate the model regarding other type of brand and in conditions of another cultural background. The focal brand for the study was chosen from a high-end beauty category (Chanel). For the purposes of this research, a questionnaire was designed and spread online within the target population: the current students and alumni of Belarusian universities that are Russian/speaking, fluent in English and had a class in branding. A total of 273 responses was analysed using structural equation modelling. The outcomes of the research have shown that the Attachment-Aversion model of consumer-brand relationships has not proven to be totally versatile, while applied in the conditions of the other cultural background as some of the relationships of the model have shown to be insignificant. The enticing determinant has no effect on brand attachment relationship and the enabling determinant has no effect on the brand prominence. The implications of the findings are discussed.
dc.description.sponsorshipFCT- Foundation for Science and Technology [UID/SOC/04020/2013]
dc.description.versioninfo:eu-repo/semantics/publishedVersion
dc.identifier.issn1647-3183
dc.identifier.urihttp://hdl.handle.net/10400.1/13303
dc.language.isoeng
dc.peerreviewedyes
dc.publisherCieo, Research Center Spatial & Organizational Dynamics
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/
dc.subjectEmotional attachment
dc.subjectPersonality
dc.subjectAntecedents
dc.subjectStrength
dc.subjectAttitude
dc.subjectOutcomes
dc.subjectProduct
dc.subjectLove
dc.subjectFit
dc.titleAnalysis of the attachment-aversion model of consumer-brand relationships in a different cultural background
dc.typejournal article
dspace.entity.typePublication
oaire.awardURIinfo:eu-repo/grantAgreement/FCT/5876/UID%2FSOC%2F04020%2F2013/PT
oaire.citation.endPage295
oaire.citation.issue3
oaire.citation.startPage278
oaire.citation.titleJournal of Spatial and Organizational Dynamics
oaire.citation.volume5
oaire.fundingStream5876
person.familyNamePinto
person.familyNameMartins Guerreiro
person.givenNamePatrícia
person.givenNameMaria Manuela
person.identifier.ciencia-idC418-9048-AEE2
person.identifier.ciencia-id1215-D615-204C
person.identifier.ciencia-id0616-9DC2-CCD3
person.identifier.orcid0000-0002-9629-1329
person.identifier.orcid0000-0002-3153-2830
person.identifier.orcid0000-0002-6398-9712
person.identifier.ridC-3197-2018
person.identifier.scopus-author-id57200566502
person.identifier.scopus-author-id38361439300
project.funder.identifierhttp://doi.org/10.13039/501100001871
project.funder.nameFundação para a Ciência e a Tecnologia
rcaap.rightsrestrictedAccess
rcaap.typearticle
relation.isAuthorOfPublicationd91409b7-f35b-4bbe-8e0f-7eb6e0a64a02
relation.isAuthorOfPublication9edd3100-4c78-4492-bd19-469a31b7253a
relation.isAuthorOfPublication170ced6a-52fd-43de-8d15-69b01a11edfe
relation.isAuthorOfPublication.latestForDiscovery170ced6a-52fd-43de-8d15-69b01a11edfe
relation.isProjectOfPublicationd929dde6-e7fa-4824-aba6-9f5e14a1e1be
relation.isProjectOfPublication.latestForDiscoveryd929dde6-e7fa-4824-aba6-9f5e14a1e1be

Files

Original bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
article8.pdf
Size:
233.82 KB
Format:
Adobe Portable Document Format
Download

Collections

FEC2-Artigos (em revistas ou actas indexadas)