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Rehabilitating rehabilitation. Lessons from the seventies: Cabeça Padrão, José-Augusto França and Fernando Távora

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Both Architecture and Rehabilitation, seen as a new design paradigm, are nowadays confronted with the phenomena of globalization, standardization and forced amnesia, which translate (in the opinion of Françoaise Choay) into a loss of our capacity to build (and reuse). The predominance of cultural consumerism (architectural as well as that of the iconic architecture of the starchitects) fosters a semantic de-complexifying of spatial planning, together with the de-contextualization and atomization of architectural production. At the same time, it also promotes the rehabilitation of urban built heritage as theme parks for mass touristic consumption: heritage became a rushed alternative to the grey sameness of an increasingly more monosomic world (Choay, 2005).

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