Repository logo
 
Publication

The effects of message framing in CSR advertising on consumers’ emotions, attitudes, and behavioral intentions

2022Journal article Open access
Simple item page
dc.contributor.authorStadlthanner, Katja Anna
dc.contributor.authorAndreu, Luisa
dc.contributor.authorRibeiro, Manuel Alector
dc.contributor.authorFont, Xavier
dc.contributor.authorMattila, Anna S.
dc.date.accessioned2022-09-23T13:01:17Z
dc.date.available2022-09-23T13:01:17Z
dc.date.issued2022
dc.description.abstractWhile recent research on sustainability communication demonstrates the relevance of message framing, research on the effects of message framing on consumers' emotions is scant. Using the Stimulus-Organism-Response (5-0-R) framework, this paper examines the impact of environmental advertisements (stimuli) on two discrete emotions - hope and guilt - (organism) and how these emotions influence consumers' behavioral intentions (responses). Relying on the prospect theory, this study focuses on positive (gain) and negative (loss) frames. Study 1 shows that, in the context of Corporate Social Responsibility (CSR), a gain message elicits hope while a loss-message triggers guilt. Study 2 shows that both emotions positively influence consumers' attitudes toward the cause; however, only hope affects attitude toward the company. Attitudes toward the cause and the company, in turn, influence consumers' behavioral intentions.pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.doi10.1080/19368623.2022.2065399pt_PT
dc.identifier.issn1936-8623
dc.identifier.urihttp://hdl.handle.net/10400.1/18291
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.publisherTaylor & Francispt_PT
dc.relationResearch Centre for Tourism, Sustainability and Well-being
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/pt_PT
dc.subjectMessage framingpt_PT
dc.subjectEmotionspt_PT
dc.subjectEnvironmental behaviorpt_PT
dc.subjectExperimental designpt_PT
dc.subjectStimulus-organism-response frameworkpt_PT
dc.subjectProspect theorypt_PT
dc.titleThe effects of message framing in CSR advertising on consumers’ emotions, attitudes, and behavioral intentionspt_PT
dc.typejournal article
dspace.entity.typePublication
oaire.awardTitleResearch Centre for Tourism, Sustainability and Well-being
oaire.awardURIinfo:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UIDB%2F04020%2F2020/PT
oaire.citation.endPage796pt_PT
oaire.citation.issue7pt_PT
oaire.citation.startPage777pt_PT
oaire.citation.titleJournal of Hospitality Marketing & Managementpt_PT
oaire.citation.volume31pt_PT
oaire.fundingStream6817 - DCRRNI ID
person.familyNameRibeiro
person.givenNameManuel Alector
person.identifier.ciencia-idCF11-F2D2-F55D
person.identifier.orcid0000-0003-4484-1082
person.identifier.scopus-author-id55892314700
project.funder.identifierhttp://doi.org/10.13039/501100001871
project.funder.nameFundação para a Ciência e a Tecnologia
rcaap.rightsopenAccesspt_PT
rcaap.typearticlept_PT
relation.isAuthorOfPublication23cab0d9-061a-49bc-83e1-cd05116c8ba7
relation.isAuthorOfPublication.latestForDiscovery23cab0d9-061a-49bc-83e1-cd05116c8ba7
relation.isProjectOfPublicationfa579efb-63c0-486e-b05d-859542b73647
relation.isProjectOfPublication.latestForDiscoveryfa579efb-63c0-486e-b05d-859542b73647

Files

Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
The effects of message framing in CSR advertising on consumers emotions attitudes and behavioral intentions.pdf
Size:
2.35 MB
Format:
Adobe Portable Document Format
Download
License bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
license.txt
Size:
3.46 KB
Format:
Item-specific license agreed upon to submission
Description:
Download

Collections

FEC2-Artigos (em revistas ou actas indexadas)