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Coffee in capsules consumers' behaviour: a quantitative study on attributes, consequences and values

2021-01Journal article Restricted access
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dc.contributor.authorde Oliveira, Alessandro Silva
dc.contributor.authorSouki, Gustavo
dc.contributor.authorGandia, Rodrigo Marcal
dc.contributor.authorBoas, Luiz Henrique de Barros Vilas
dc.date.accessioned2021-06-24T11:35:26Z
dc.date.available2021-06-24T11:35:26Z
dc.date.issued2021-01
dc.description.abstractPurpose Coffee in capsules consumers' behaviour depends not only on the products' attributes, but also the consequences perceived by them and the alignment with their values. This paper aims to investigate the impacts of the Attributes of coffees in capsules on the consequences perceived by consumers concerning their consumption and the effects of these Consequences on consumers' Values. Design/methodology/approach This study developed a scale for assessing the perception of consumers of coffee in capsules about Attributes, Consequences and Values (A-C-V) regarding its consumption. A link to this survey's electronic questionnaire was posted on the social networks Facebook and Peabirus. This research sample is for convenience and accessibility and has 213 consumers of coffee in capsules. Structural Equation Modelling (SEM) was the statistical method used for data analysis. Findings Attributes have two sub-dimensions (Own attributes and Functional attributes), while Consequences have three sub-dimensions (Handling Benefits, Rational Benefits, Convenience Benefits) and Values have just one dimension. Also, SEM has shown a statistically significant positive relationship between A-C-V perceived by consumers of coffee in capsules. These results confirm the hypotheses developed based on the Means-End Chain Theory (MEC). Originality/value As academic contributions, this paper develops a structural model that quantitatively demonstrates the impacts of Attributes perceived by consumers of coffee in capsules on the Consequences of consumption and its effects on their Values. The present survey is the first in the literature that uses structural models contemplating A-C-V. As managerial contributions, this survey provides relevant information to the decision-making of several stakeholders of the chain of coffee in capsules.
dc.description.sponsorshipUniversidade Federal de Mato Grosso do Sul
dc.description.sponsorshipFCT-Foundation for Science and TechnologyPortuguese Foundation for Science and Technology [UIDB/04020/2020]
dc.identifier.doi10.1108/BFJ-02-2020-0116
dc.identifier.issn0007-070X
dc.identifier.urihttp://hdl.handle.net/10400.1/16440
dc.language.isoeng
dc.peerreviewedyes
dc.publisherEmerald Publishing
dc.subjectAttributes-consequences-values
dc.subjectCoffee in capsules
dc.subjectAgribusiness
dc.subjectMeans-end chain theory
dc.subjectConsumer behaviour
dc.subjectFood and drink
dc.subjectFood science & technology
dc.subject.otherAgriculture
dc.titleCoffee in capsules consumers' behaviour: a quantitative study on attributes, consequences and values
dc.typejournal article
dspace.entity.typePublication
oaire.citation.endPage208
oaire.citation.issue1
oaire.citation.startPage191
oaire.citation.titleBritish Food Journal
oaire.citation.volume123
person.familyNameSouki
person.givenNameGustavo
person.identifier.ciencia-idD71B-22F0-9C7A
person.identifier.orcid0000-0001-6561-9750
person.identifier.scopus-author-id55409323000
rcaap.rightsrestrictedAccess
rcaap.typearticle
relation.isAuthorOfPublication84f2b88c-0677-4ea8-9b40-9a9adde07af6
relation.isAuthorOfPublication.latestForDiscovery84f2b88c-0677-4ea8-9b40-9a9adde07af6

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