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Motivations of tourists in wine regions: the case of La Rioja, Spain

dc.contributor.authorVorobiova, Natalia
dc.contributor.authorPatrícia Valle, Patrícia Oom do Valle
dc.contributor.authorPintassilgo, Pedro
dc.contributor.authorLavandoski, Joice
dc.date.accessioned2020-07-24T10:50:43Z
dc.date.available2020-07-24T10:50:43Z
dc.date.issued2019-12
dc.description.abstractPurpose This paper addresses the motivations of tourists who visit the region of La Rioja, Spain, which is well known for its internationally recognized, high-quality wines, yet remains understudied as a wine tourism destination. The paper aims to ascertain whether tourists are attracted to La Rioja because of its famous wines and wine-related activities or if other motivations exist. Design/methodology/approach The data were derived from 217 questionnaires regarding tourists' motivations. A tourist survey was applied in La Rioja's capital city, Logrono, and segmentation analysis was undertaken. The data were first grouped into five factors regarding motivations for one's visit. These factors were then used to create two clusters: "wine tourists" and "other tourists". Findings The results enabled us to detect different segments of tourists. The existence of two clusters suggests that tourists are motivated to visit the region for various reasons that are not necessarily wine-related. Thus, the region should be marketed to tourists beyond the theme of wine, as there is a demand for diverse experiences. Originality/value Using the push and pull theory, this study contributes to the literature on the profile of visitors to wine tourism destinations by identifying differences in terms of motivations and other personal characteristics between "wine tourists" and the "other tourists". It also adds to the few existing studies on wine tourism segmentation in Spain through its focus on La Rioja, which is one of the most famous Spanish wine tourism destinations.
dc.description.versioninfo:eu-repo/semantics/publishedVersion
dc.identifier.doi10.1108/IJWBR-02-2019-0014
dc.identifier.issn1751-1062
dc.identifier.issn1751-1070
dc.identifier.urihttp://hdl.handle.net/10400.1/14145
dc.language.isoeng
dc.peerreviewedyes
dc.publisherEmerald
dc.subjectBehavioral intentions
dc.subjectSatisfaction
dc.subjectExperience
dc.subjectPerceptions
dc.subjectConsumers
dc.subjectTourist motivation
dc.subjectWine tourism
dc.subjectSurvey research
dc.subjectSegmentation analysis
dc.subjectLa Rioja
dc.subjectSpain
dc.titleMotivations of tourists in wine regions: the case of La Rioja, Spain
dc.typejournal article
dspace.entity.typePublication
oaire.citation.endPage371
oaire.citation.issue3
oaire.citation.startPage353
oaire.citation.titleInternational Journal of Wine Business Research
oaire.citation.volume32
person.familyNamePinto
person.familyNamePintassilgo
person.givenNamePatrícia
person.givenNamePedro
person.identifier.ciencia-id1215-D615-204C
person.identifier.ciencia-id0915-956B-B8D3
person.identifier.orcid0000-0002-3153-2830
person.identifier.orcid0000-0001-9115-4301
person.identifier.ridC-3197-2018
person.identifier.scopus-author-id57200566502
person.identifier.scopus-author-id16402577500
rcaap.rightsrestrictedAccess
rcaap.typearticle
relation.isAuthorOfPublication9edd3100-4c78-4492-bd19-469a31b7253a
relation.isAuthorOfPublicationc4dae0e0-dafe-4a63-b30b-cf4f0b3deac3
relation.isAuthorOfPublication.latestForDiscovery9edd3100-4c78-4492-bd19-469a31b7253a

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