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Situational context analysis of tourists’ eWOM engagement: the moderating effects of hotel star category and review site use intensity

2025-01-27Journal article Restricted access
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dc.contributor.authorPérez Aranda, Javier Ramón
dc.contributor.authorPinto, Patrícia
dc.contributor.authorMartins Guerreiro, Maria Manuela
dc.contributor.authorAit-Bakrim, Abderrahman
dc.date.accessioned2025-02-12T13:34:08Z
dc.date.available2025-02-12T13:34:08Z
dc.date.issued2025-01-27
dc.description.abstractBased on interactional psychology theory, this study explored the moderating effects of hotel star category and hotel review site use intensity on two antecedents of consumer engagement with electronic word of mouth (eWOM): organizational review site competence (ORSCP) and organizational review site commitment (ORSCM). Data were collected from a cross-national sample of 443 hotels and analyzed using partial least-squares methods. The results confirm that ORSCP and ORSCM affect customers' eWOM engagement. The findings also include that the hotel star category and the use intensity of hotel review sites have a moderating effect on the ORSCP - ORSCM relationship but not on these two variables' connection with consumer eWOM engagement. This research thus ascertained that a complex relationship exists between hotels' management of social networking sites and customers' eWOM engagement, which has implications for hotel marketing specialists.eng
dc.identifier.doi10.1080/1528008x.2025.2453990
dc.identifier.eissn1528-0098
dc.identifier.issn1528-008X
dc.identifier.urihttp://hdl.handle.net/10400.1/26785
dc.language.isoeng
dc.peerreviewedyes
dc.publisherTaylor and Francis Group
dc.relationResearch Centre for Tourism, Sustainability and Well-being
dc.relation.ispartofJournal of Quality Assurance in Hospitality & Tourism
dc.rights.uriN/A
dc.subjectCompetence
dc.subjectCommitment
dc.subjectElectronic word-of-mouth (eWOM)
dc.subjectEngagement
dc.subjectHotel star category
dc.subjectUse intensity
dc.titleSituational context analysis of tourists’ eWOM engagement: the moderating effects of hotel star category and review site use intensityeng
dc.typejournal article
dspace.entity.typePublication
oaire.awardTitleResearch Centre for Tourism, Sustainability and Well-being
oaire.awardURIinfo:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UIDB%2F04020%2F2020/PT
oaire.citation.titleJournal of Quality Assurance in Hospitality and Tourism
oaire.fundingStream6817 - DCRRNI ID
oaire.versionhttp://purl.org/coar/version/c_970fb48d4fbd8a85
person.familyNamePérez Aranda
person.familyNamePinto
person.familyNameMartins Guerreiro
person.givenNameJavier Ramón
person.givenNamePatrícia
person.givenNameMaria Manuela
person.identifier.ciencia-id1215-D615-204C
person.identifier.ciencia-id0616-9DC2-CCD3
person.identifier.orcid0000-0002-4268-2527
person.identifier.orcid0000-0002-3153-2830
person.identifier.orcid0000-0002-6398-9712
person.identifier.ridC-3197-2018
person.identifier.scopus-author-id57200566502
person.identifier.scopus-author-id38361439300
project.funder.identifierhttp://doi.org/10.13039/501100001871
project.funder.nameFundação para a Ciência e a Tecnologia
relation.isAuthorOfPublicationc88c4416-48ec-4c0a-940f-b58744608e03
relation.isAuthorOfPublication9edd3100-4c78-4492-bd19-469a31b7253a
relation.isAuthorOfPublication170ced6a-52fd-43de-8d15-69b01a11edfe
relation.isAuthorOfPublication.latestForDiscovery170ced6a-52fd-43de-8d15-69b01a11edfe
relation.isProjectOfPublicationfa579efb-63c0-486e-b05d-859542b73647
relation.isProjectOfPublication.latestForDiscoveryfa579efb-63c0-486e-b05d-859542b73647

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