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Online corporate reputation: A panel data approach and a reputation index proposal applied to the banking sector

2021-01Artigo científico Acesso restrito
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dc.contributor.authorRamos, Celia M. Q.
dc.contributor.authorCasado-Molina, Ana-Maria
dc.date.accessioned2021-09-08T10:58:15Z
dc.date.available2021-09-08T10:58:15Z
dc.date.issued2021-01
dc.description.abstractManaging an online corporate reputation (OCR) is increasingly strategic to improving the corporation's eco-nomic performance. What becomes crucial is to collect, process and analyse the comments expressed in the online medium, considering them as an intangible asset with an impact on tangible assets and consequences on business value. This research contributes to show the potential of the big-data environment, enhanced by the use of business intelligence tools and combined with panel econometric models. This is complemented by the elaboration of an Online Corporate Reputation Index (OCRI) to measure the economic corporate performance. The findings show that after applying the conceptual model to the banking sector, the experience associated with ethics is the intangible asset that has the most impact on the economic performance associated with each bank. In addition, the definition of an index helps to position one company in relation to another and to an entire economic sector.
dc.description.sponsorshipFCT - Foundation for Science and TechnologyPortuguese Foundation for Science and Technology [UIDB/04020/2020]; University of the Algarve, Portugal; University of Malaga, Spain
dc.description.versioninfo:eu-repo/semantics/publishedVersion
dc.identifier.doi10.1016/j.jbusres.2020.08.061
dc.identifier.issn0148-2963
dc.identifier.urihttp://hdl.handle.net/10400.1/17073
dc.language.isoeng
dc.peerreviewedyes
dc.publisherELSEVIER SCIENCE INC
dc.relationResearch Centre for Tourism, Sustainability and Well-being
dc.subjectBanking sector
dc.subjectDigital economy
dc.subjectInformation technology
dc.subjectInternet marketing
dc.subjectOnline corporate reputation
dc.subjectPanel data model
dc.subject.otherBusiness & Economics
dc.titleOnline corporate reputation: A panel data approach and a reputation index proposal applied to the banking sector
dc.typejournal article
dspace.entity.typePublication
oaire.awardTitleResearch Centre for Tourism, Sustainability and Well-being
oaire.awardURIinfo:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UIDB%2F04020%2F2020/PT
oaire.citation.endPage130
oaire.citation.startPage121
oaire.citation.titleJournal of Business Research
oaire.citation.volume122
oaire.fundingStream6817 - DCRRNI ID
person.familyNameRamos
person.givenNameCelia
person.identifier.ciencia-idB917-D015-C2EF
person.identifier.orcid0000-0002-3413-4897
person.identifier.ridC-5119-2012
person.identifier.scopus-author-id35073165500
project.funder.identifierhttp://doi.org/10.13039/501100001871
project.funder.nameFundação para a Ciência e a Tecnologia
rcaap.rightsrestrictedAccess
rcaap.typearticle
relation.isAuthorOfPublication08c1d098-29b0-4eaa-96f8-e03d66fcadb4
relation.isAuthorOfPublication.latestForDiscovery08c1d098-29b0-4eaa-96f8-e03d66fcadb4
relation.isProjectOfPublicationfa579efb-63c0-486e-b05d-859542b73647
relation.isProjectOfPublication.latestForDiscoveryfa579efb-63c0-486e-b05d-859542b73647

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