Percorrer por autor "Ashqar, Rashed Isam"
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- Design of dashboards for CRM associated with health and wellbeing tourismPublication . Ashqar, Rashed Isam; Ramos, Celia; Contreiras, AlexandreDesign of dashboards is strategic for the Customer Relationship Management (CRM) associated with Health andWellness Tourism, considering all the knowledge acquired about Health and Wellness Tourism, the Machine Learning algorithms identified, and the characteristics to be considered in the development of the reports. It is intended to identify the components to be used in the development of the dashboards, which allow for control of the information associated with this business and to detect deviations in operation, taking into account concepts associated with User Experience/Consumer Experience and the Customer Journey of this type of customers in order to identify opportunities to innovate and grow economically, through the creation of intelligence about this business. In this paper, the presentation of examples of dashboards developed in Power BI, it was possible to show that customer capital indicators can be included, under different dimensions that characterize it. However, the lack of real data to apply in the formulas of the new indicators is one of the limitations of this paper.
- Technology enabled competitiveness and contributes to the wellness tourism customers’ satisfactionPublication . Ashqar, Rashed Isam; Ramos, CeliaWellness tourism has proliferated in recent years, only subject to a slowdown motivated by the pandemic period, in a society where the aim is more and more to preserve the body, the absence of illness, and solutions to alleviate mental and emotional problems. The current study aims to determine the elements in the technology environment that facilitate tourism activities that have a beneficial impact on wellness tourism consumers’ happiness and, in turn, their recommendations. Using the structural equations modelling, we conclude that the personalised messages sent through mobile devices, and activities associated with moments that lead to transcendence, escapism, relaxation, and trust in the hotel contribute to consumer satisfaction. Also, we infer that the hotel’s human resources services, trust, and consumer satisfaction contribute to consumer recommendations.