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Percorrer por autor "Lucija Hrkac"

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  • Algarve online destination image: emotion abstraction on tripadvisor
    Publication . Lucija Hrkac; Matos, Nélson; Lopes, Íris Regina Cabral
    o gain and maintain their competitiveness, destinations should have a strong and positive Destination Image. With the expansion of Web 2.0., social media and travel platforms it has become of foremost importance to acknowledge the strength online travel reviews (OTRs) have. Tourism generated content (TGC) can influence the choice of a destination and therefore shape the online destination image (Liu et al., 2020). The aim of this study is to identify and explore the theoretical and empirical state of the art regarding online destination image. To do so, systematic quantitative literature review (SQLR) has been selected as analysis method. Tripadvisor has been chosen as the main OTR platform since it is the world’s largest travel platform. After SQLR took place, the initial selection criteria identified 173 publications of which, after screening process, 22 final documents have been selected to proceed for further review. Issues addressed were commented throughout next contexts: Information sources; Dimensions of online Destination Image; Emotion abstraction in OTRs; Time and space effect on Destination Image; Stakeholders regarding Destination Image and Unique attributes of Destination Image. After detailed consideration next major findings were addressed: (i) organic information sources (TGC), (ii) (in)congruency of projected and perceived image (iii) Residents as “third side” on a “demand-supply” dichotomy, (iv) shift in dimensions of Destination Image (DI). As well, practical implications have been found. DMOs and marketiers should take into account organic information sources e.g. TGC as they can help them to act timely and enhance positive images of tourism destinations. Moreover, TGC can help them to bridge the gap between projected and perceived image that tourists have of a destination. In addition, enhancing unique attributes of toursim destination with the help of sentiments, especially nostalgia can evoke in tourists positive emotions and therefore positive Destination Image.
    2022-09-19Dissertação de mestrado Acesso aberto Ver mais