Percorrer por autor "Omotunde, Mosunmola Labake"
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- The role of virtual experiences in shaping tourists: perceptions of the destination: an exploration of metaverse in the context of tourismPublication . Omotunde, Mosunmola Labake; Campos, Ana CláudiaThis dissertation examines Metaverse influence on tourists' perceptions of destinations and its potential to transform the tourism industry. The main goal is to explore the role of Metaverse in shaping tourist experiences, destination marketing, and sustainability practices through immersive and interactive virtual environments. This will be done by conducting a systematic literature review (SLR) to 68 peer-reviewed articles from Scopus database, focusing on themes such as user engagement, technological adoption, and sustainability. The results of the review allow for a characterization of Metaverse as a powerful tool for enhancing tourist engagement through immersive and interactive experiences, offering a sustainable alternative to traditional tourism by reducing physical travel and environmental impact. However, the study’s findings indicate that challenges, such as technological accessibility, ethical concerns, and the digital divide hinder its widespread adoption. Conclusions reached led to the presentation of key recommendations for future research, including the need for cross-cultural studies, longitudinal analyses, and ethical governance to ensure the responsible and inclusive development of Metaverse tourism.