Browsing by Author "Palina, Shauchuk"
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- Marketing and innovations in chemical industryPublication . Palina, Shauchuk; Mendes, JúlioMarketing is the activity, set of institutions and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners and society at large. The market analysis is indispensable tool for marketing, since it studies the attractiveness and the dynamics of a certain market or industry.