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Publicação
Marketing and innovations in chemical industry
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| 2.04 MB | Adobe PDF |
Autores
Orientador(es)
Resumo(s)
Marketing is the activity, set of institutions and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners and society at large. The market analysis is indispensable tool for marketing, since it studies the attractiveness and the dynamics of a certain market or industry.
Descrição
Dissertação de Mestrado, Marketing, Faculdade de Economia, Universidade do Algarve, 2012
Palavras-chave
Marketing Análise de mercado indústria química Inovação