Browsing by Author "Palos-Sanchez, Pedro R."
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- An empirical examination of adoption of mobile applications in Spain and Portugal, based in UTAUTPublication . Palos-Sanchez, Pedro R.; Correia, Marisol B.; Ramon Saura, JoseThe purpose of this study is to improve understanding of the apps (mobile applications) market in Spain and Portugal, which are countries that have many more Smartphone's per inhabitant than any other European country. The unified theory of acceptance and use of technology 2 (UTAUT2), was used to investigate the influence of various factors on the users' Behavioural intention of use for mobile applications. Confidence in the internet operator was used as an external variable for the UTAUT2 model. A surveying methodology was used for the investigation, with a sample of 402 users, which were then analysed using the partial least squares structural equation modelling (PLS-SEM) model. The constructs of UTAUT2, with the exception of price value and facilitating conditions, were all significantly related to the behavioural intention to use mobile applications. Habits and social influence are found to be the factors that most affect behavioural intention. The results obtained allow a better understanding of the users' needs when considering their intention to download and use apps.
- Complexity in forecasting and predictive modelsPublication . Salmeron, Jose L.; Correia, Marisol B.; Palos-Sanchez, Pedro R.Te challenge of this special issue has been to know the state of the problem related to forecasting modeling and the creation of a model to forecast the future behavior that supports decision making by supporting real-world applications. Tis issue has been highlighted by the quality of its research work on the critical importance of advanced analytical methods, such as neural networks, sof computing, evolutionary algorithms, chaotic models, cellular automata, agent-based models, and fnite mixture minimum squares (FIMIX-PLS).
- The collaborative economy based analysis of demand: Study of Airbnb case in Spain and PortugalPublication . Palos-Sanchez, Pedro R.; Correia, Marisol B.The rise of the collaborative economy has just started to become a reality in the economy of the countries in the European Union. The aim of this article is to use Goal - Question - Metric methodology to verify that the rise of Internet searches has an impact on collaborative economy. Specifically, Airbnb was the collaborative economy service analyzed. The demonstration was carried out with a statistical analysis of the Internet searches, looking at their evolution in Spain, Portugal and USA over the past 10 years. A working hypothesis was also defined to test whether the demand for information about Airbnb has a positive influence on the total spending of tourists who booked apartments in Spain during the period between July 2015 and August 2016. The results lead us to make a projection of growth for Airbnb service in the coming years. The case studied is very representative of this economic model, even though there is a large number of lesser-known websites. Finally, the results corroborate previous studies that defend that tools for studying trends and correlations of search terms are techniques that help decision making in studies and market research.