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- “Cocoa-based tourism”: exploring tourists’ image, satisfaction and loyalty regarding a cultural heritage destinationPublication . Agüera, Francisco Orgaz; Domínguez Valerio, Cándida MaríaThis research aims to analyze the relationship between cocoa-based tourist experiences and tourists' perceptions of image, satisfaction and loyalty regarding a cultural destination. A quantitative approach was used, with data obtained via surveys distributed to tourists participating in a cocoa-based culinary experience in the Dominican Republic. The survey was designed with items adapted from previous research. The theoretical model of the study was examined using partial least squares structural equation modeling. The results indicate that cocoa-based culinary experiences are closely linked to tourists' cognitive and affective perceptions of the destination, improving overall satisfaction and contributing to loyalty intentions. Destination image and destination satisfaction mediate the relationship between cocoa-based culinary experiences and tourist loyalty, suggesting that immersive dining experiences are critical in shaping destination perception and visitor engagement. This research offers novel contributions to gastronomic tourism because it focuses on cocoa as a central element of gastronomic tourism, in addition to examining its effects on destination marketing outcomes. It is one of the first studies to analyze gastronomic tourism from the cocoa perspective. The results expand the existing literature on gastronomic tourism, as the experiential aspects of cocoa consumption with regard to tourist behavior and destination loyalty are integrated.
- Authenticity of architecture, place attachment, identity and support for sustainable tourism in world heritage citiesPublication . Orgaz-Agüera, Francisco; Puig-Cabrera, Miguel; Moral-Cuadra, Salvador; Domínguez Valerio, Cándida MaríaPurpose- This study analyses the relationships between perceived architectural authenticity, localised identity, place attachment and support for sustainable tourism at a World Heritage Site. Methodology/Design/Approach- A quantitative methodology is developed through questionnaires applied to residents in the Colonial Zone of Santo Domingo, in the Dominican Republic. 509 valid responses were obtained and the analysis used structural equation models (PLS-SEM). Findings- The results show that perceived architectural authenticity significantly influences the residents' place attachment and localised identity. These, in turn, impact their support for the creation of sustainable tourism initiatives at heritage sites. Specifically, architectural authenticity enhances the residents' connection to their community and cultural identity, fostering a supportive attitude toward the sustainable tourism practices that preserve cultural heritage. Originality of the research- The findings suggest that architectural authenticity is relevant when it comes to strengthening the community ties and cultural identity among the residents of World Heritage Sites. A model is presented where architectural authenticity is analyzed and variables are integrated that analyze how it influences support for sustainable tourism. This model, unlike similar models, offers updated data after the pandemic.