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- Ambientes colaborativos virtuais: potencial das redes sociais. O caso das empresas do AlgarvePublication . Belo, Ana; Castela, Guilherme; Fernandes, Silvia BritoO objetivo do presente artigo é analisar o potencial das redes sociais no desempenho das pequenas e médias empresas da região do Algarve, tendo sido efectuado um questionário para o efeito. O estudo empírico realizado revela que os dados recolhidos (de 70 empresas) possuem boas qualidades psico-métricas. Procedeu-se a uma análise categórica de componentes principais, a qual identificou duas principais tipologias de objectivos nas redes sociais: redes sociais para interacção produto-cliente e pesquisa ou conhecimento; e redes sociais com potencial para o marketing. Uma análise suplementar - análise hierárquica de clusters (com recurso ao método de agrupamento de Ward) - identificou três padrões de empresas consoante o seu grau de envolvimento em redes sociais: cluster Social Tec Grau 1; cluster Social Tec Grau 2 e cluster Social Tec Grau 3. Estas análises permitem validar uma metodologia sustentável para este tipo de avaliação.
- How small and medium enterprises are using social networks? Evidence from the Algarve regionPublication . Belo, Ana; Castela, Guilherme; Fernandes, Silvia BritoThe evolution of internet created new opportunities for small and medium enterprises (SME), among which are social networks. This work aims at analyzing the potential of these networks for the SME in Algarve, creating a questionnaire for the purpose. The empirical study revealed that some firms have already an integrated business strategy with social networks, as well as a group in the firm responsible for it. Most of their managers consider that social networks enhance performance, but few really measure these results. A categorical principal component analysis identified two dimensions of social networks’ use: social networks for product-client interaction and knowledge; and social networks with potential for marketing. A supplementary analysis (hierarchical clustering) identified three patterns of SME’s involvement in social networks: cluster Social Net Level 1, cluster Social Net Level 2 and cluster Social Net Level 3. These groups validated the results described above, indicating a sustainable methodological approach.
- Social network enterprise behaviors and patterns in SMEs: Lessons from a Portuguese local community centered around the tourism industryPublication . Fernandes, Silvia Brito; Belo, Ana; Castela, GuilhermeThis study analyzes uses of social networks by small and medium-sized enterprises (SMEs) at the Algarve region in Portugal. Results suggest that some firms have integrated their business strategies with social networks, and have groups of professionals responsible for these platforms. Most managers perceive that social networks enhance business performance, but few measure the results. Firms that most frequently use social networks have managers with higher qualifications. This study identified two types of socialnetwork use: a) producteclient interaction and knowledge/(re) search, and b) marketing potential. A complementary analysis (cluster analysis) identified three behavioral patterns with varying involvement with social networks. These patterns relate with types of use, suggesting a level of social media involvement/ performance. Enhancing performance is likely related to knowledge-oriented social networks. This study also suggests an approach for measuring the gap between types of social network usebehavioral/ performance patterns and the reality in successful firms, which would be useful to apply or transfer to other firms and communities. (C) 2015 Elsevier Ltd. All rights reserved.