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An innovative management perspective for organizations through a reputation intelligence management model

2019-10Journal article Open access
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dc.contributor.authorRamos, Celia
dc.contributor.authorMaria Casado-Molina, Ana
dc.contributor.authorIgnacio-Pelaez, Jose
dc.date.accessioned2020-07-24T10:51:22Z
dc.date.available2020-07-24T10:51:22Z
dc.date.issued2019-10
dc.description.abstractBanking companies aiming to maintain their sustainability in financial markets need to develop an integrated management based on the most important intangibles assets of relational capital. Decision-makers need to analyze and understand a huge volume of opinions continuously generated in digital ecosystems about emotions and feelings that their stakeholders associate with the performance and communication of the brand. Current tools of management fail to consider transversal and holistic models, which study the frequency and value of existing relationships between the relational capital and intangible assets. In this research, an innovative management model based on reputation intelligence is proposed. This model incorporates methodology from business intelligence models, through OLAP and data mining techniques, to analyses the complex relationships among intangible assets experience, emotion and attitude. The proposed model was applied to companies in the banking sector and the results obtained permit a conclusion about the kinds of relationships for these intangibles in each bank.
dc.description.sponsorshipUniversity of Malaga (Spain)
dc.description.sponsorshipFCT -Foundation for Science and Technology through project CIEO [UID/SOC/04020/2019]
dc.description.sponsorshipFCT -Foundation for Science and Technology through project CEFAGE [UID/ECO/04007/2019]
dc.identifier.doi10.4018/IJISSS.2019100101
dc.identifier.issn1935-5688
dc.identifier.urihttp://hdl.handle.net/10400.1/14224
dc.language.isoeng
dc.peerreviewedyes
dc.publisherIGI Global
dc.subjectData warehouse
dc.subjectSocial media
dc.subjectKnowledge
dc.subjectImplementation
dc.subjectAnalytics
dc.subjectEmotions
dc.subjectImpact
dc.subjectBanking
dc.subjectBig data
dc.subjectBusiness intelligence
dc.subjectCorporate reputation
dc.subjectIntangibles management
dc.subjectIntangibles models
dc.subjectOnline reputation
dc.subjectSentiment analysis
dc.titleAn innovative management perspective for organizations through a reputation intelligence management model
dc.typejournal article
dspace.entity.typePublication
oaire.citation.endPage20
oaire.citation.issue4
oaire.citation.startPage1
oaire.citation.titleInternational Journal of Information Systems in the Service Sector
oaire.citation.volume11
person.familyNameRamos
person.givenNameCelia
person.identifier.ciencia-idB917-D015-C2EF
person.identifier.orcid0000-0002-3413-4897
person.identifier.ridC-5119-2012
person.identifier.scopus-author-id35073165500
rcaap.rightsopenAccess
rcaap.typearticle
relation.isAuthorOfPublication08c1d098-29b0-4eaa-96f8-e03d66fcadb4
relation.isAuthorOfPublication.latestForDiscovery08c1d098-29b0-4eaa-96f8-e03d66fcadb4

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