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Artificial Intelligence and sustainable tourism planning: a hetero-intelligence methodology proposal

dc.contributor.authorBuitrago-Esquinas, Eva Maria
dc.contributor.authorYñiguez-Ovando, Rocío
dc.contributor.authorPuig-Cabrera, Miguel
dc.contributor.authorCustódio Santos, Margarida
dc.contributor.authorSantos, José António C.
dc.date.accessioned2024-09-24T11:45:58Z
dc.date.available2024-09-24T11:45:58Z
dc.date.issued2024-06-25
dc.description.abstractThis study explores the growing significance of Large Language Models (LLMs) in tourism, for their current and potential applications. It aims to achieve two primary objectives: first, to develop a novel heterointelligence framework merging human and artificial intelligence (AI) to address contemporary sustainability challenges in tourism; second, to validate this framework by applying it to sustainable tourism planning, assessing LLMs' capabilities and limitations. The research employs a hetero-intelligence performance test, contrasting human intelligence and AI contributions in sustainable tourism planning with overtourism as a proxy challenge. Results showed that hetero-intelligence could effectively address sustainability issues in tourism, provided human and AI strengths and weaknesses are understood. LLMs proved useful in diagnosing and proposing solutions for sustainability-related issues. However, a rigorous methodological framework is essential to ensure unbiased outcomes. The research offers practical guidelines for applying this approach and significantly contributes to epistemological and empirical dimensions, providing valuable insights for researchers and tourism planners. The study calls for more empirical research to validate the methodology and explore ethical and legal dimensions, extending hetero-intelligence applications to broader sustainability challenges in tourism.eng
dc.description.sponsorshipSEJ132; SEJ 258
dc.identifier.doi10.18089/tms.2024si04
dc.identifier.issn2182-8466
dc.identifier.urihttp://hdl.handle.net/10400.1/25927
dc.language.isoeng
dc.peerreviewedyes
dc.publisherSchool of Management, Hospitality and Tourism, University of the Algarve
dc.relationResearch Centre for Tourism, Sustainability and Well-being
dc.relation.ispartofTourism & Management Studies
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subjectSustainable tourism planning
dc.subjectHetero-intelligent performance testing
dc.subjectHuman intelligence
dc.subjectConversational generative Large language models
dc.subjectChatGPT
dc.titleArtificial Intelligence and sustainable tourism planning: a hetero-intelligence methodology proposaleng
dc.typejournal article
dspace.entity.typePublication
oaire.awardTitleResearch Centre for Tourism, Sustainability and Well-being
oaire.awardURIinfo:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UIDB%2F04020%2F2020/PT
oaire.citation.issueSI
oaire.citation.startPage45
oaire.citation.titleTourism & Management Studies
oaire.citation.volume20
oaire.fundingStream6817 - DCRRNI ID
oaire.versionhttp://purl.org/coar/version/c_970fb48d4fbd8a85
person.familyNamePuig-Cabrera
person.familyNameCustódio Santos
person.familyNameSantos
person.givenNameMiguel
person.givenNameMargarida
person.givenNameJosé António C.
person.identifier.ciencia-id4816-E98C-E353
person.identifier.ciencia-idB919-91DD-CFD9
person.identifier.ciencia-idA71F-B4FC-F35C
person.identifier.orcid0000-0003-4524-9830
person.identifier.orcid0000-0003-3383-5699
person.identifier.orcid0000-0002-2675-3487
person.identifier.ridU-9656-2019
person.identifier.scopus-author-id57192278257
person.identifier.scopus-author-id57198436773
project.funder.identifierhttp://doi.org/10.13039/501100001871
project.funder.nameFundação para a Ciência e a Tecnologia
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