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Marketing digital: guia prático de apoio à gestão
| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 1.49 MB | Adobe PDF |
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Abstract(s)
Este Relatório de Projeto desenvolve-se no âmbito da obtenção do grau de Mestre em Gestão de Marketing, pela Faculdade de Economia da Universidade do Algarve. Com o objetivo de contribuir para a introdução de gestores e empreendedores ao mundo Digital, este projeto assume-se como um contributo para a redação de um manual de marketing digital dedicado a gestores e empreendedores interessados em aproveitar as oportunidades e as ferramentas que as novas tecnologias de informação e da comunicação colocam ao dispor para potenciar o crescimento.
Para melhor compreender as temáticas relacionadas com o marketing digital e o comércio online, primeiramente são abordadas as temáticas relacionadas com a história e o funcionamento da internet. Foram discutidos os temas relacionados com as estratégias de marketing digital, apresentadas as várias ferramentas, técnicas e canais utilizados para operacionalizar uma estratégia digital. É também estudado o papel das tecnologias de informação no que diz respeito ao financiamento de organizações através de crowdfunding.
This report was developed as part of the market management Master from the faculty of Economics in university of algarve. It aims was to contribute to the introduction of managers and entrepreneurs in the digital word, through the writing of a digital marketing handbook particularly for these professionals. Therefore it will allow them to take advantage of the opportunities and tools brought by the new information and communication technologies in order to boost their growth. In order to facilitate the understanding of the themes related to the digital marketing and online commerce, the issues firstly approached were related to the history and functioning of the internet.The topics related to digital marketing strategies were discussed as the various tools, techniques and channels were presented. It was also studied the role of the technologies of information as far as the financing through crowdfunding was regarded.
This report was developed as part of the market management Master from the faculty of Economics in university of algarve. It aims was to contribute to the introduction of managers and entrepreneurs in the digital word, through the writing of a digital marketing handbook particularly for these professionals. Therefore it will allow them to take advantage of the opportunities and tools brought by the new information and communication technologies in order to boost their growth. In order to facilitate the understanding of the themes related to the digital marketing and online commerce, the issues firstly approached were related to the history and functioning of the internet.The topics related to digital marketing strategies were discussed as the various tools, techniques and channels were presented. It was also studied the role of the technologies of information as far as the financing through crowdfunding was regarded.
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Keywords
Marketing digital Comércio online Internet Empreendedorismo Crowdfunding