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Design of dashboards for CRM associated with health and wellbeing tourism

2024-12-04Documento de conferência Acesso restrito
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datacite.subject.sdg03:Saúde de Qualidade
datacite.subject.sdg09:Indústria, Inovação e Infraestruturas
datacite.subject.sdg08:Trabalho Digno e Crescimento Económico
dc.contributor.authorAshqar, Rashed Isam
dc.contributor.authorRamos, Celia
dc.contributor.authorContreiras, Alexandre
dc.date.accessioned2026-05-29T09:56:29Z
dc.date.available2026-05-29T09:56:29Z
dc.date.issued2024-12-04
dc.description.abstractDesign of dashboards is strategic for the Customer Relationship Management (CRM) associated with Health andWellness Tourism, considering all the knowledge acquired about Health and Wellness Tourism, the Machine Learning algorithms identified, and the characteristics to be considered in the development of the reports. It is intended to identify the components to be used in the development of the dashboards, which allow for control of the information associated with this business and to detect deviations in operation, taking into account concepts associated with User Experience/Consumer Experience and the Customer Journey of this type of customers in order to identify opportunities to innovate and grow economically, through the creation of intelligence about this business. In this paper, the presentation of examples of dashboards developed in Power BI, it was possible to show that customer capital indicators can be included, under different dimensions that characterize it. However, the lack of real data to apply in the formulas of the new indicators is one of the limitations of this paper.eng
dc.identifier.doi10.1007/978-3-031-76809-5_12
dc.identifier.isbn9783031768088
dc.identifier.isbn9783031768095
dc.identifier.issn0302-9743
dc.identifier.issn1611-3349
dc.identifier.urihttp://hdl.handle.net/10400.1/29058
dc.language.isoeng
dc.peerreviewedyes
dc.publisherSpringer
dc.relationResearch Centre for Tourism, Sustainability and Well-being
dc.relation.ispartofLecture Notes in Computer Science
dc.relation.ispartofHCI International 2024 – Late Breaking Papers
dc.rights.uriN/A
dc.subjectCRM
dc.subjectData Storytelling
dc.subjectUser Experience (UX)
dc.subjectData mining
dc.subjectHealth and Wellness Tourism
dc.subjectHospitality
dc.titleDesign of dashboards for CRM associated with health and wellbeing tourismeng
dc.typeconference object
dspace.entity.typePublication
oaire.awardNumberUIDB/04020/2020
oaire.awardTitleResearch Centre for Tourism, Sustainability and Well-being
oaire.awardURIinfo:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UIDB%2F04020%2F2020/PT
oaire.citation.endPage172
oaire.citation.startPage154
oaire.citation.titleHCI International 2024 – Late Breaking Papers (HCII 2024). Lecture Notes in Computer Science
oaire.fundingStream6817 - DCRRNI ID
oaire.versionhttp://purl.org/coar/version/c_970fb48d4fbd8a85
person.familyNameRamos
person.familyNameContreiras
person.givenNameCelia
person.givenNameAlexandre
person.identifier.ciencia-idB917-D015-C2EF
person.identifier.orcid0000-0002-3413-4897
person.identifier.orcid0009-0007-9847-1917
person.identifier.ridC-5119-2012
person.identifier.scopus-author-id35073165500
project.funder.identifierhttp://doi.org/10.13039/501100001871
project.funder.nameFundação para a Ciência e a Tecnologia
relation.isAuthorOfPublication08c1d098-29b0-4eaa-96f8-e03d66fcadb4
relation.isAuthorOfPublication878d5096-d633-4c4f-bc8f-df5ca11664ee
relation.isAuthorOfPublication.latestForDiscovery08c1d098-29b0-4eaa-96f8-e03d66fcadb4
relation.isProjectOfPublicationfa579efb-63c0-486e-b05d-859542b73647
relation.isProjectOfPublication.latestForDiscoveryfa579efb-63c0-486e-b05d-859542b73647

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