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Analysis of social networks as an instrument of communication in the tourist destinations of Algarve

2018-09Journal article Open Access
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dc.contributor.authorSanchez Jimenez, Miguel Angel
dc.contributor.authorCorreia, Marisol B.
dc.contributor.authorMatos, Nelson
dc.date.accessioned2018-12-07T14:53:24Z
dc.date.available2018-12-07T14:53:24Z
dc.date.issued2018-09
dc.description.abstractThe future of social media and the ability to measure its impact has generated much debate as companies have adopted the use of social media platforms to communicate their products. The calculation of this impact can be a complex task but the entity that does not do so will jeopardize its ability to demonstrate the full benefits of its business. Consumers now have the opportunity to comment on their experiences and opinions in these social media and hope to participate in a conversation with the brand. This fact has gained even more impact in the tourism sector due to the great influence that other opinions and experiences have on the tourist's choice. Thus, the tourist offer must now build its strategies incorporating this dialogue and measuring the impact on its brands to make the right strategic and tactical decisions. Thus, in this study the activity and effectiveness of official social networks by the different tourist areas of the Algarve was analyzed, through the measurement of indicators obtained through the online analysis tool Fanpage Karma. In the results, Facebook stands out as the main social network of the Algarve tourist destinations in which all the municipalities actively participate in said network, generating a very good commitment or engagement, thus improving the image and reputation of said destinations. Also note the scarce presence and engagement of Twitter and the importance of images and videos in the social networks of the tourism sector.
dc.identifier.doi10.7198/geintec.v8i3.1252
dc.identifier.issn2237-0722
dc.identifier.urihttp://hdl.handle.net/10400.1/11496
dc.language.isopor
dc.peerreviewedyes
dc.publisherAssoc Acad Propriedade Intelectual
dc.subjectMedia
dc.subjectDeterminants
dc.subjectHospitality
dc.subjectReviews
dc.subjectLibrary
dc.subjectValues
dc.subjectReturn
dc.subjectTravel
dc.titleAnalysis of social networks as an instrument of communication in the tourist destinations of Algarve
dc.typejournal article
dspace.entity.typePublication
oaire.citation.endPage4494
oaire.citation.issue3
oaire.citation.startPage4476
oaire.citation.titleRevista Geintec-Gestao Inovacao e Tecnologias
oaire.citation.volume8
person.familyNameCorreia
person.familyNamede Matos
person.givenNameMarisol B.
person.givenNameNelson Manuel da Silva
person.identifier.ciencia-idFE15-819A-4535
person.identifier.ciencia-idC71C-19F4-A193
person.identifier.orcid0000-0002-1788-6114
person.identifier.orcid0000-0002-6263-5007
person.identifier.ridAAP-1169-2020
person.identifier.scopus-author-id55333058000
person.identifier.scopus-author-id57195062461
rcaap.rightsopenAccess
rcaap.typearticle
relation.isAuthorOfPublicationee01864e-dec4-4285-a4b7-4ccb53d9afaa
relation.isAuthorOfPublicatione8fd6121-7383-47ef-b228-a5c871939d14
relation.isAuthorOfPublication.latestForDiscoveryee01864e-dec4-4285-a4b7-4ccb53d9afaa

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