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Abstract(s)
O turismo é um setor em crescimento, bem como as atividades recreativas associadas, tais como a atividade de passeios de barco com visita a grutas. A par deste crescimento,
aumentam também os impactos ambientais que daí decorrem, tornando-se a sua mitigação uma preocupação crescente por parte dos intervenientes. Esta investigação visa analisar a experiência de consumo em contexto de passeios marítimo-turísticos, através de uma análise comparativa entre as épocas alta e baixa. Pretende-se compreender o perfil do visitante que procura atividades relacionadas com passeios de barco com visita a grutas e examinar o impacto das dimensões da experiência no âmbito da atividade oferecida por operadores turísticos no Algarve nas dimensões das atitudes pró-ambientais dos visitantes, numa perspetiva de gestão. Para alcançar os objetivos, aplicou-se um questionário, em barcos geridos por empresas localizadas em Vilamoura e Albufeira. Este instrumento foi desenhado para recolher dados de forma a definir o perfil do visitante a nível sociodemográfico, experiencial, comportamental e atitudinal, assim como os atributos do operador mais valorizados. Obteve-se um total de 638 questionários validados (420 na época alta e 218 na época baixa). Os dados foram analisados através de estatísticas descritivas, análise fatorial exploratória e modelo de equações estruturais. Os resultados sugerem que existem algumas diferenças significativas entre as épocas turísticas e que a experiência no contexto de passeios de barco com visita a grutas pode ser medida através das dimensões educação, entretenimento, estética e escapismo, em consonância com o preconizado na teoria da economia da experiência. Apesar de todas as dimensões da experiência apresentarem, pelo menos, uma relação positiva com as dimensões das atitudes próambientais dos visitantes, a dimensão da estética é a que apresenta o maior número de relações positivas.
Discutem-se implicações teóricas e práticas do estudo. Espera-se que os resultados inspirem e auxiliem os decisores públicos ao nível do desenho de políticas para o setor e
os operadores turísticos a desenharem uma oferta alinhada com a experiência do visitante e promovendo práticas compatíveis com uma maior consciência ambiental.
The tourism sector is growing, as well as the associated recreational activities like boat tours with visits to the caves. However, along with this growth, the associated environmental impacts are also increasing, making their mitigation a growing concern for those involved. The main goal of the present investigation is to analyse the consumer experience in the context of maritime-tourist tours, through a comparative analysis between the high and low seasons. It is intended to understand the profile of the visitor who seeks activities related to boat tours with caves visit and examine the impact of the experience within the activity offered by tour operators in the Algarve on the visitors’ pro-environmental attitudes, from a management perspective. In order to achieve the aforementioned objectives, a questionnaire was applied on boats run by companies located in Vilamoura and Albufeira. This instrument allowed the visitor’s profile to be defined at the socio-demographic, experiential, behavioural and attitudinal level, as well as the most valued attributes of the operator. A total of 638 questionnaires were obtained (420 in the high season and 218 in the low season). Data were analysed using descriptive statistics, exploratory factor analysis and structural equation modelling. The results suggest that there are some significant differences between the touristic seasons and that the experience in the context of boat trips with cave visit can be measured through the four dimensions – education, entertainment, aesthetics and escapism –, proposed by the experience economy literature. Although all dimensions of experience show at least one positive relationship with the dimension related to visitors’ pro-environmental attitudes, the aesthetics dimension has the highest number of positive relationships with pro-environmental attitudes. Theoretical and practical implications are discussed to assist destination decision-makers and operators in improving the visitor experience by emphasising greater environmental awareness.
The tourism sector is growing, as well as the associated recreational activities like boat tours with visits to the caves. However, along with this growth, the associated environmental impacts are also increasing, making their mitigation a growing concern for those involved. The main goal of the present investigation is to analyse the consumer experience in the context of maritime-tourist tours, through a comparative analysis between the high and low seasons. It is intended to understand the profile of the visitor who seeks activities related to boat tours with caves visit and examine the impact of the experience within the activity offered by tour operators in the Algarve on the visitors’ pro-environmental attitudes, from a management perspective. In order to achieve the aforementioned objectives, a questionnaire was applied on boats run by companies located in Vilamoura and Albufeira. This instrument allowed the visitor’s profile to be defined at the socio-demographic, experiential, behavioural and attitudinal level, as well as the most valued attributes of the operator. A total of 638 questionnaires were obtained (420 in the high season and 218 in the low season). Data were analysed using descriptive statistics, exploratory factor analysis and structural equation modelling. The results suggest that there are some significant differences between the touristic seasons and that the experience in the context of boat trips with cave visit can be measured through the four dimensions – education, entertainment, aesthetics and escapism –, proposed by the experience economy literature. Although all dimensions of experience show at least one positive relationship with the dimension related to visitors’ pro-environmental attitudes, the aesthetics dimension has the highest number of positive relationships with pro-environmental attitudes. Theoretical and practical implications are discussed to assist destination decision-makers and operators in improving the visitor experience by emphasising greater environmental awareness.
Description
Keywords
Algarve Atividade Marítima e turística Passeios de barco Procura Oferta Experiência Sustentabilidade Pró-ambiental